Professional Summary

Professional Overview

Laura Unger is a seasoned digital transformation leader with over 15 years of experience driving customer-centric innovation in the retail and technology industries. As the Vice President of Digital Client Experience at SEPHORA, she is responsible for shaping the company's omnichannel strategy and delivering exceptional digital experiences that delight customers.

Experience Summary

Current Role

As the VP of Digital Client Experience at SEPHORA, Laura is responsible for overseeing the company's digital initiatives, including e-commerce, mobile applications, and in-store digital touchpoints. She leads a team of talented professionals and collaborates cross-functionally to develop and implement strategies that elevate the brand's digital presence and drive customer engagement. Under her leadership, SEPHORA has consistently been recognized as a leader in the beauty industry for its innovative digital experiences.

Career Progression

Prior to her current role, Laura served as the VP/GM of Sephora Canada E-Commerce, where she was instrumental in expanding the brand's digital footprint in the Canadian market. She has also held leadership positions at other prominent companies, including Minted, where she managed the category strategy for the company's party and art products, and Google, where she worked as a Manager in the DoubleClick team. Earlier in her career, Laura gained valuable experience as a Senior Consultant at Kurt Salmon Associates and as a Merchandiser at Gap Inc.

Academic Background

Laura holds a Bachelor's degree in Economics from Stanford University, where she graduated with distinction.

Areas of Expertise

• Digital transformation and omnichannel strategy

• E-commerce and mobile app development

• Customer experience design and optimization

• Category management and product strategy

• Cross-functional collaboration and team leadership

Professional Impact

Under Laura's leadership, SEPHORA's digital client experience has consistently been ranked among the best in the industry. She has led the implementation of innovative features, such as virtual try-on technologies and personalized recommendations, which have significantly improved customer engagement and loyalty. Additionally, her strategic insights have contributed to the company's overall growth and market dominance.

Conclusion

With her extensive experience in the retail and technology sectors, Laura Unger is a proven leader in digital innovation and customer experience. As the VP of Digital Client Experience at SEPHORA, she is poised to continue driving the company's digital transformation and solidifying its position as a industry trailblazer.