Laura Wasley

Chief Executive Officer

Professional Overview

Laura Wasley is a seasoned business leader with a diverse background spanning the creative and financial sectors. As the Chief Executive Officer of MAKE Southwest, she leverages her expertise in development, enterprise, and project management to drive innovation and growth within the organization. With a strong focus on sustainable business practices and community engagement, Wasley's industry impact extends beyond her current role.

Experience Summary

Current Role

As the Chief Executive Officer of MAKE Southwest since 2020, Wasley is responsible for leading the organization's strategic vision, overseeing operational initiatives, and fostering collaborative partnerships. Under her guidance, MAKE Southwest has expanded its client portfolio, implemented sustainable business practices, and received recognition for its contributions to the local creative economy.

Career Progression

Prior to her current role, Wasley held several leadership positions at Plymouth College of Art, where she spearheaded the institution's development and enterprise efforts. As Head of Development and Enterprise, she secured numerous grants and external funding sources, enabling the college to expand its programs and community outreach initiatives. Wasley's earlier career includes roles as a Principal Lecturer, Head of External Projects, and a Researcher at Twofour Broadcast, demonstrating her diverse expertise across the creative and financial sectors.

Academic Background

Wasley holds a Bachelor's degree in Fine Arts from Plymouth College of Art, where she specialized in visual arts and design. Her academic achievements have informed her strategic approach to problem-solving and her ability to bridge the gap between creative and business disciplines.

Areas of Expertise

Strategic leadership and organizational management

Creative industry development and enterprise

Sustainable business practices and community engagement

Project management and grant acquisition

Collaborative partnerships and stakeholder engagement

Professional Impact

During her tenure at MAKE Southwest, Wasley has spearheaded several high-impact initiatives, including the launch of a new sustainable design program and the establishment of a creative incubator hub. Her work has been recognized through various industry awards and her active involvement in professional organizations, such as the Southwest Creative Industries Network.

Conclusion

With her extensive experience, industry expertise, and strong leadership skills, Laura Wasley is well-positioned to guide MAKE Southwest's continued growth and impact within the creative sector. Her commitment to sustainable business practices and community engagement underscores her holistic approach to driving innovation and creating value for her organization and its stakeholders.