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Laura Wilson

Laura Wilson


Senior Sales Operations Manager

Professional Overview


Laura Wilson is an experienced Senior Sales Operations Manager with a proven track record of driving operational excellence and strategic initiatives in the technology industry. With a keen focus on data-driven decision making and process optimization, she has consistently delivered tangible business impact for her employers.

Experience Summary



Current Role


As the Senior Sales Operations Manager at Liferay, Laura is responsible for overseeing the company's sales operations, including forecasting, territory management, and pipeline reporting. She works closely with the sales leadership team to develop and implement strategies that enhance sales productivity, efficiency, and revenue growth. Under her guidance, the sales operations team has improved data accuracy, streamlined workflows, and implemented advanced analytics to drive informed decision-making.

Career Progression


Prior to joining Liferay, Laura held various roles in the sales operations and strategy domains. As the Senior Sales Manager at Pluralsight, she led a team of sales professionals and was instrumental in driving the company's revenue growth and market share expansion. Earlier in her career, she served as a Revenue, Strategy and Operations Manager at Pluralsight, where she spearheaded initiatives to optimize sales processes and enhance business intelligence capabilities.

Laura's experience extends beyond the technology sector, as she has also worked as a Strategy and Planning Manager at KBC Bank Ireland and as a Business Analyst at Allied Irish Bank, where she honed her skills in financial analysis, strategic planning, and project management.

Academic Background


Laura holds a Bachelor's degree in Business Administration from the University of Texas at Austin, where she graduated with honors. She is a dedicated lifelong learner, continuously seeking opportunities to expand her knowledge and stay up-to-date with industry trends and best practices.

Areas of Expertise


  • Sales operations management

  • Data-driven decision making

  • Process optimization and automation

  • Sales forecasting and pipeline management

  • Business intelligence and analytics

  • Strategic planning and project management

  • Cross-functional collaboration and stakeholder management


Professional Impact


During her tenure at Pluralsight, Laura led the implementation of a new sales reporting dashboard, which resulted in a 25% increase in sales productivity and a 15% improvement in forecast accuracy. At KBC Bank Ireland, she spearheaded a strategic planning initiative that identified new growth opportunities and streamlined operational workflows, leading to a 12% increase in customer satisfaction and a 9% reduction in operational costs.

Conclusion


With her extensive experience in sales operations, strategic planning, and business intelligence, Laura Wilson is a highly valuable asset to the organizations she serves. Her ability to drive process improvements, leverage data-driven insights, and foster collaborative partnerships positions her as a strategic leader committed to delivering measurable business impact.