Laural Simeon
Senior Director of Direct-to-Consumer (DTC) at OUAI | Los Angeles, California
Professional Overview
Laural Simeon is a seasoned ecommerce and digital marketing professional with over a decade of experience driving growth and innovation in the fashion and beauty industries. As the Senior Director of Direct-to-Consumer (DTC) at OUAI, she is responsible for leading the brand's omnichannel ecommerce strategy, overseeing online sales and digital marketing initiatives to enhance the customer experience and drive revenue.
Experience Summary
Current Role
In her role as Senior Director of DTC at OUAI, Laural is responsible for managing the brand's entire ecommerce ecosystem, including website optimization, digital marketing, customer acquisition and retention, and cross-channel integration. Under her leadership, the DTC channel has become a significant revenue driver for the brand, contributing over 30% of total sales. Laural has spearheaded the implementation of advanced analytics and personalization tools to deliver a more personalized and seamless shopping experience, resulting in a 25% increase in conversion rates and a 20% lift in average order value.
Career Progression
Prior to joining OUAI, Laural held various ecommerce and digital leadership roles at Fila, where she was instrumental in transforming the brand's online presence and driving double-digit growth in online sales. As the Senior Director of Ecommerce & Online Sales, she led a team of 15 professionals and oversaw all aspects of the brand's digital strategy, including website management, digital marketing, and omnichannel integration. Under her guidance, Fila's ecommerce revenue increased by 45% over a two-year period.
Laural's career also includes experience in digital content management and ecommerce merchandising with leading fashion and jewelry brands, such as ONIA, IPPOLITA, and Levi Strauss & Co. Throughout her career, she has demonstrated a keen ability to leverage data-driven insights to optimize digital experiences and drive measurable business results.
Academic Background
Laural holds a Bachelor's degree in Fashion Merchandising from the Fashion Institute of Technology (FIT), where she graduated with honors and was recognized for her outstanding academic achievements.
Areas of Expertise
- Ecommerce strategy and operations
- Digital marketing and customer acquisition
- Omnichannel integration and customer experience
- Data-driven decision making and performance optimization
- Cross-functional leadership and team management
Professional Impact
Laural has been recognized for her innovative approach to digital transformation and her ability to drive measurable results. She has been a featured speaker at several industry events, sharing her insights on ecommerce trends and best practices. Additionally, Laural has been actively involved in mentoring emerging professionals within the fashion and beauty industries, sharing her experience and expertise to help nurture the next generation of digital leaders.
Conclusion
With her deep understanding of the evolving ecommerce landscape and her track record of driving growth and innovation, Laural Simeon is a valuable asset to the OUAI team. As the Senior Director of DTC, she is poised to continue expanding the brand's digital footprint and enhancing the customer experience, positioning OUAI for continued success in the highly competitive beauty and personal care market.
