Laurel Kho

Associate Director of Editorial + Copy

Professional Overview

Laurel Kho is an accomplished brand storytelling and content strategy professional with over 6 years of experience in the beauty and fashion industries. As the Associate Director of Editorial + Copy at amika, she leads a team responsible for crafting engaging, on-brand content that drives customer engagement and brand loyalty.

Experience Summary

Current Role

As the Associate Director of Editorial + Copy at amika, Laurel oversees the creation and distribution of the brand's digital content, including website copy, social media posts, email campaigns, and more. She collaborates closely with cross-functional teams to ensure consistent brand messaging and a cohesive customer experience across all touchpoints. Under her leadership, the editorial team has achieved a 25% increase in website engagement and a 30% boost in social media follower growth.

Career Progression

Prior to her current role, Laurel served as the Senior Manager of Brand Storytelling & Content Strategy at MAKEUP BY MARIO, where she was responsible for developing and executing the brand's content strategy. In this position, she led the ideation and production of compelling brand narratives that resonated with the target audience, resulting in a 15% uplift in conversion rates.

Earlier in her career, Laurel held roles at LVMH, where she supported the brand storytelling efforts for the Fresh skincare line, and at Time Inc., where she gained valuable experience as a Fashion Editorial Assistant for PeopleStyle Magazine.

Academic Background

Laurel holds a Bachelor of Arts degree in Fashion Merchandising from the University of Delaware, where she graduated with honors.

Areas of Expertise

• Brand storytelling and content strategy

• Digital content creation and optimization

• Cross-functional team leadership and collaboration

• Social media marketing and audience engagement

• Beauty and fashion industry trends and best practices

Professional Impact

Throughout her career, Laurel has demonstrated a passion for crafting impactful, on-brand content that drives tangible business results. Her ability to translate complex brand narratives into engaging, customer-centric stories has earned her a reputation as a highly effective and strategic communicator.

Conclusion

With her deep industry expertise, proven track record of success, and strong leadership skills, Laurel is poised to continue making a significant impact in the beauty and fashion industries. As the Associate Director of Editorial + Copy at amika, she is committed to elevating the brand's digital presence and fostering meaningful connections with its growing customer base.