Laurel Rossi - Chief Marketing Officer and CRO

Professional Overview

Laurel Rossi is a seasoned marketing and business development executive with over 15 years of experience driving growth and innovation across the advertising and marketing technology industries. As the Chief Marketing Officer and Chief Revenue Officer at Infillion, she spearheads the company's strategic marketing initiatives and oversees its revenue generation efforts, leveraging her deep industry expertise to position Infillion as a market leader.

Experience Summary

Current Role

As the Chief Marketing Officer and Chief Revenue Officer at Infillion, Laurel is responsible for developing and executing the company's integrated marketing strategy, as well as leading its revenue generation activities. Since taking on this dual role in October 2023, she has been instrumental in strengthening Infillion's brand presence, driving increased customer acquisition, and optimizing the company's sales and go-to-market processes.

Career Progression

Prior to her current position, Laurel served as the Chief Marketing Officer at Infillion from 2021 to 2023, where she was instrumental in rebranding the company and aligning its marketing efforts with its strategic business objectives. Before that, she held the role of Chief Marketing Officer and Business Development at Omnicom from 2018 to 2021, where she spearheaded numerous successful marketing campaigns and secured several high-profile client partnerships. Laurel's earlier career includes positions as the Chief Marketing Officer at Rauxa at Publicis Groupe, as well as various leadership roles at Havas Life, where she demonstrated her ability to drive growth and innovation in the marketing and advertising industry.

Academic Background

Laurel holds a Bachelor's degree in Marketing from a prestigious university, where she graduated with honors and was recognized for her academic achievements.

Areas of Expertise

Integrated marketing strategy development and execution

Revenue growth and customer acquisition strategies

Marketing technology and digital transformation

Brand positioning and reputation management

Collaborative leadership and cross-functional team management

Professional Impact

Throughout her career, Laurel has spearheaded numerous successful marketing campaigns and initiatives that have contributed to the growth and success of the organizations she has worked for. At Infillion, she has been instrumental in rebranding the company and aligning its marketing efforts with its strategic business objectives, resulting in increased brand awareness and customer acquisition. At Omnicom, Laurel was responsible for securing several high-profile client partnerships and driving the success of various marketing campaigns.

Conclusion

Laurel Rossi is a seasoned marketing and business development executive with a proven track record of driving growth and innovation in the advertising and marketing technology industries. In her current role as the Chief Marketing Officer and Chief Revenue Officer at Infillion, she is leveraging her deep industry expertise to position the company as a market leader and drive its continued success.