Lauren Kucerak is the Founder and President of Kucerak + Company, a full-service communications agency headquartered in New York City specializing in brand strategy, high-touch public relations, and experiential event production. She established the agency grounded on the principle that “great brands deserve honest representation,” focusing on bespoke storytelling and innovative brand positioning beyond traditional PR boundaries. Kucerak + Company is recognized for its comprehensive network that extends beyond typical media outlets to include cultural influencers, talent agents, managers, stylists, producers, and publicists, allowing a multi-layered approach to building brand awareness and engagement.
Lauren brings over 20 years of industry experience spanning lifestyle, fashion, beauty, and entertainment sectors. Before founding Kucerak + Company, her professional background includes senior roles at top agencies and brands such as Juicy Couture, PMKBNC, and Rogers & Cowan, gaining extensive expertise in media relations and strategic communications. Her portfolio includes working with prominent clients and celebrities including Steve Madden (personal publicity for the founder), Tommy Hilfiger, Molly Sims, and Bruce Willis, reflecting her deep ties to both mainstream and luxury markets.
Professional Profile and Expertise
- Role: Founder & President, Kucerak + Company (K+Co)
- Industry Focus: Fashion, lifestyle, entertainment, beauty
- Core Services at K+Co:
- Media relations
- Brand positioning and strategic imaging
- Digital engagement
- Influencer marketing
- Communications strategy and media training
- Talent management
- Strategic partnerships and experiential activations
Lauren is widely regarded as a relationship builder and “ultimate connector,” noted for her ability to generate meaningful brand exposure and media placements. A notable strength lies in her mentorship and team leadership, fostering a collaborative environment within her company that mirrors her own growth and values. Her agency is structured to provide individualized, attentive service to clients, aiming to meet benchmarks consistently while maintaining discretion and integrity.
Notable Achievements and Partnerships
- Steve Madden: Oversees the founder’s personal publicity and has worked closely on projects like Self Made*, a mentorship initiative supporting emerging entrepreneurs and fostering collaboration across industries. Her understanding of entrepreneurship and network cultivation has been highlighted as key to driving impactful campaigns for Steve Madden’s brand.
- Client Roster Highlights: The agency represents diverse brands, with expertise spanning established global lifestyle brands to mission-driven startups. Kucerak + Company has managed influencer collaborations and strategic brand partnerships for companies such as Global Brands Group (including Katy Perry Collections), HOBO, Fourlaps, and sustainable brands like KBH Jewels.
- Industry Recognition: Lauren has been recognized within industry circles as an expert in creating noise for distinctive brands and maintaining a dominant presence in luxury and lifestyle public relations. She is active in community mentorship programs, including a 17-year commitment as a mentor with Big Brothers Big Sisters of NYC, signaling leadership beyond her corporate role.
Company Overview – Kucerak + Company
- Location: Greater New York City Area
- Company Profile:
- Founded by Lauren Kucerak as a boutique, full-service communications agency.
- Positioned uniquely to deliver creative, relentless brand building using inventive tactics and deep cultural insight.
- The agency prioritizes listening attentively to client needs and aims to deliver measurable, high-impact results through campaigns tailored for each brand mission.
- Services include event production designed to drive engagement and business outcomes.
- Leadership Team: Brittany Clarke serves as Head of Lifestyle, bringing over a decade of experience in PR and marketing, reinforcing the agency’s dedication to strategizing impactful earned and paid media campaigns for clients.
- Contact Information:
- General inquiries and submissions: admin@kucerakandco.com
- Direct contact with Lauren is available via company channels and her professional LinkedIn profile: [linkedin.com/in/laurenkucerak](https://www.linkedin.com/in/laurenkucerak)
Educational Background and Personal Notes
- Education: Graduate of Simmons College with an honorary Doctorate degree in management awarded in 2011.
- Personal Profile: Based in New York City, Lauren balances her professional leadership with personal interests, including fitness and family life; she is noted as a mother and active community mentor.
- Industry Community Involvement: Active participation in women’s communication networks and cultural events, reflecting engagement with broader public relations and marketing ecosystems.
Lauren Kucerak’s profile signals a seasoned executive with deep expertise in high-profile brand communications and relationship-driven business development. Her agency, Kucerak + Company, leverages this foundation to offer tailored, strategic services that integrate emerging media trends, influencer dynamics, and experiential marketing—yielding a multi-dimensional approach to client growth in competitive lifestyle markets.
