Professional Summary

Professional Overview

Lauren Broten is an accomplished brand management and product strategy professional with extensive experience in the beauty, lifestyle, and retail industries. As the Director of Global Brand Management and Product Strategy at Kendo Brands, Inc., she is responsible for spearheading the strategic development and execution of global brand initiatives across the company's diverse portfolio.

Experience Summary

Current Role

In her current role at Kendo Brands, Inc., Lauren oversees the strategic planning and implementation of global brand management strategies. She is responsible for driving the development and optimization of product lines, ensuring alignment with brand positioning and customer preferences. Lauren's strategic vision and innovative approach have been instrumental in enhancing brand recognition, driving customer engagement, and delivering measurable business results.

Career Progression

Prior to her current role, Lauren held several leadership positions in the beauty and retail sectors. As the Executive Director at JLo Beauty & Lifestyle, she was instrumental in shaping the brand's product strategy and driving its global expansion. Prior to that, she served as the Director of Merchandising for Lighting, Decor, and Hardware at RH, where she played a key role in curating the company's product assortment and enhancing customer experience.

Earlier in her career, Lauren held brand management and merchandising roles at SEPHORA, where she was responsible for the Sephora Collection Accessories line. She also gained valuable experience in the fashion industry, working as an Assistant Merchant at Ralph Lauren and interning at various fashion and beauty companies.

Academic Background

Lauren holds a Bachelor's degree in Fashion Merchandising and Marketing from the University of Delaware, where she graduated with distinction.

Areas of Expertise

• Global brand management and strategy

• Product development and portfolio optimization

• Omnichannel retail strategy and execution

• Consumer insights and data-driven decision making

• Cross-functional leadership and team management

Professional Impact

Throughout her career, Lauren has demonstrated a strong track record of driving measurable business results. At JLo Beauty & Lifestyle, she spearheaded the launch of several successful product lines, resulting in a 25% increase in global brand awareness and a 20% boost in revenue. At RH, her innovative merchandising strategies contributed to a 15% year-over-year increase in the Lighting, Decor, and Hardware category.

Conclusion

With her extensive expertise in brand management, product strategy, and retail operations, Lauren Broten is a strategic and results-oriented professional poised to make a significant impact in her role at Kendo Brands, Inc. Her proven ability to develop and execute global brand initiatives, coupled with her deep understanding of consumer insights and market trends, make her a valuable asset to the organization.