Professional Summary
Professional Overview
Lauren D'Amico is a seasoned marketing and partnership management professional with over 7 years of experience in the sports and technology industries. As the Director of Partnership Marketing at the Premier Lacrosse League, she leverages her expertise in brand strategy, partnership activation, and client relations to drive impactful collaborations and enhance the league's commercial success.
Experience Summary
Current Role
In her current role as the Director of Partnership Marketing at the Premier Lacrosse League, Lauren is responsible for developing and executing innovative partnership strategies that align with the league's broader business objectives. She oversees the identification, negotiation, and management of high-value corporate partnerships, ensuring seamless activation and measurable results for both the league and its partners.
Career Progression
Prior to her current role, Lauren held various leadership positions at Wasserman, a prominent sports and entertainment agency. As the Senior Manager of Brands and Properties, she managed a portfolio of high-profile clients, creating and implementing effective partnership programs that drove tangible business outcomes. Earlier in her career, Lauren gained valuable experience in customer success and account management at Darktrace, a leading cybersecurity firm.
Academic Background
Lauren holds a Bachelor of Arts degree in Business Administration from the University of Massachusetts Amherst, where she graduated with honors.
Areas of Expertise
- Partnership marketing and activation
- Brand strategy and management
- Client relationship management
- Sports and entertainment industry knowledge
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Lauren has demonstrated a strong track record of driving significant revenue growth and delivering exceptional value for her clients. At the Premier Lacrosse League, she has spearheaded the development of innovative partnership programs that have strengthened the league's brand presence and expanded its commercial reach. Her ability to identify strategic partnership opportunities and execute effective activation plans has contributed to the league's continued success and recognition within the sports industry.
Conclusion
With her extensive expertise in partnership marketing, Lauren is poised to continue making a meaningful impact in the sports and entertainment industry. As the Director of Partnership Marketing at the Premier Lacrosse League, she is dedicated to exploring new and exciting opportunities to elevate the league's brand, engage its growing fan base, and drive long-term commercial success.
