Professional Summary
Professional Overview
Lauren Davidson is a seasoned sales and operations executive with over 10 years of experience driving growth and success for leading consumer packaged goods (CPG) brands. As the Chief Sales Officer (CSO) at HOP WTR, she is responsible for overseeing the company's national sales strategy and executing on aggressive revenue targets. Leveraging her deep industry expertise and proven track record of results, she also serves as the Vice President of National Accounts at Kitu Life Inc. Super Coffee and Vice President of Sales - East Region at popchips.
Experience Summary
Current Role
As the Chief Sales Officer (CSO) at HOP WTR, Lauren is accountable for developing and implementing the company's comprehensive sales strategy across all channels and accounts. She leads a high-performing sales team in driving distribution expansion, securing new business, and optimizing existing customer relationships to accelerate growth and market share. Under her leadership, HOP WTR has achieved double-digit revenue increases year-over-year and secured placements in leading national retailers.
Concurrently, Lauren serves as the Vice President of National Accounts at Kitu Life Inc. Super Coffee, where she oversees the brand's strategic partnerships with major grocery, convenience, and e-commerce customers. In this role, she has been instrumental in securing prime shelf space, developing impactful trade and promotional programs, and elevating Super Coffee's presence across the country.
Additionally, Lauren is the Vice President of Sales - East Region at popchips, where she is responsible for managing a team of regional sales managers and driving sales performance across a 15-state territory. Through her leadership, the East region has consistently exceeded revenue targets and maintained strong market share in a highly competitive snack category.
Career Progression
Prior to her current executive positions, Lauren held roles as a National Account Manager at Glazer's Distributors and a Kroger Sales and Category Analyst at Wonderful Brands. In these positions, she honed her expertise in customer relationship management, category analytics, and strategic account growth.
Academic Background
Lauren holds a Bachelor of Science degree in Business Administration from the University of Cincinnati, where she graduated with honors.
Areas of Expertise
- Sales strategy and execution
- National account management
- Channel expansion and distribution growth
- Category and market analysis
- Cross-functional collaboration
- Sales team leadership and development
Professional Impact
Through her impressive track record of success, Lauren has established herself as a respected and influential leader in the CPG industry. Her ability to drive measurable results, forge strong customer relationships, and develop high-performing sales teams has consistently made her a valued asset to the organizations she has served.
Conclusion
With her comprehensive industry experience, demonstrated leadership capabilities, and proven ability to deliver outstanding outcomes, Lauren Davidson is poised to continue making a significant impact as a strategic sales executive. Her passion for building and scaling successful brands, combined with her deep understanding of the evolving consumer landscape, makes her an invaluable asset to any organization seeking to drive sustainable growth and market dominance.
