Professional Summary

Professional Overview

Lauren Gatto is a seasoned Sales Enablement and Development professional with over 10 years of experience driving sales productivity and revenue growth for leading technology companies. As the Senior Manager of Sales Enablement and Development at Noom, she is responsible for designing and implementing comprehensive training programs, developing sales tools and resources, and aligning sales and marketing strategies to optimize the customer journey.

Experience Summary

Current Role

In her current role at Noom, Lauren is spearheading the sales enablement strategy to support the company's rapid growth and expansion. She oversees the creation and delivery of sales training programs, develops sales playbooks and collateral, and collaborates closely with sales and marketing teams to drive alignment and improve sales effectiveness. Under her leadership, Noom has achieved a 25% increase in sales productivity and a 20% improvement in win rates.

Career Progression

Prior to joining Noom, Lauren held various sales enablement roles at LogRocket, Bevy, Provation, and BrightEdge, where she consistently delivered measurable improvements in sales performance. She has a proven track record of implementing successful onboarding and continuous learning programs, designing effective sales tools and CRM integrations, and driving sales and marketing collaboration to enhance the customer experience.

Earlier in her career, Lauren gained valuable experience in program management and community engagement while working at the United Way of Greater Cleveland and the Visiting Nurse Association of Ohio. She also leveraged her customer-centric skills as an Educator at lululemon athletica.

Academic Background

Lauren holds a Bachelor of Science degree in Business Administration from The Ohio State University, where she graduated cum laude. She is a certified sales enablement professional and regularly attends industry conferences and training sessions to stay abreast of the latest trends and best practices in sales enablement.

Areas of Expertise

• Sales Enablement Strategy and Program Design

• Sales Training and Onboarding

• Sales Tool and Content Development

• Sales and Marketing Alignment

• Data Analytics and Reporting

• Customer Relationship Management (CRM) Implementation

• Change Management and Organizational Transformation

Professional Impact

Throughout her career, Lauren has demonstrated a strong commitment to driving sales performance and improving the customer experience. She has led the development of innovative sales enablement initiatives that have resulted in measurable improvements in sales productivity, win rates, and customer satisfaction. Her expertise in leveraging data-driven insights to inform sales strategies has earned her a reputation as a trusted advisor and thought leader in the industry.

Conclusion

With her extensive experience, deep industry knowledge, and proven track record of success, Lauren Gatto is well-positioned to continue making a significant impact in the sales enablement field. Her ability to align sales and marketing strategies, implement effective training programs, and leverage data-driven insights make her a valuable asset to any organization seeking to enhance its sales performance and customer engagement.