Professional Summary

Professional Overview

Lauren Kasparian is an accomplished Marketing Director with extensive experience in the jewelry industry. She brings a unique blend of strategic marketing expertise, data-driven analysis, and a passion for driving business growth. Kasparian's focus is on developing and executing impactful marketing campaigns that elevate brand awareness, enhance customer engagement, and drive measurable results.

Experience Summary

Current Roles

Marketing Director, Moyer Fine Jewelers (Present)

• Spearheaded the development and implementation of comprehensive marketing strategies to promote the company's premium jewelry collections and services.

• Leveraged data-driven insights to optimize digital marketing channels, including the company's website, social media platforms, and email campaigns, resulting in a significant increase in web traffic and online sales.

• Collaborated with the sales team to create targeted promotional campaigns that drove in-store foot traffic and enhanced customer loyalty.

Marketing Director, G. Thrapp Jewelers (Present)

• Overseen the planning and execution of multi-channel marketing initiatives to showcase the company's exclusive jewelry designs and exclusive collections.

• Utilized advanced analytics to track campaign performance, identify emerging trends, and implement data-driven strategies to improve customer acquisition and retention.

• Spearheaded the development of a comprehensive content marketing strategy, which included the creation of engaging blog posts, videos, and social media content, leading to increased brand awareness and customer engagement.

Marketing Student Analyst, Butler Business Accelerator (Present)

• Provided marketing analysis and strategic recommendations to startups and small businesses within the Butler University ecosystem.

• Collaborated with cross-functional teams to develop and implement marketing plans that aligned with the clients' business objectives.

• Presented data-driven insights and actionable recommendations to clients, demonstrating a strong understanding of marketing principles and their practical application.

Marketing Intern, The Village Experience (Present)

• Assisted in the planning and execution of various marketing campaigns, including social media management, email marketing, and event promotions.

• Conducted market research and competitor analysis to identify opportunities for the company to enhance its online presence and reach new target audiences.

• Demonstrated a keen eye for detail and a proactive approach to problem-solving, contributing to the overall success of the marketing initiatives.

Speakers Lab Tutor, Butler University (Present)

• Provided one-on-one tutoring and coaching to fellow students on effective public speaking and presentation skills.

• Helped students develop confidence, improve their communication techniques, and deliver impactful presentations.

• Collaborated with the Speakers Lab team to develop and refine the program's curriculum and training materials.

Academic Background

Lauren Kasparian holds a Bachelor of Science degree in Marketing from Butler University, where she graduated with honors. During her time at Butler, she was an active member of the university's marketing club and participated in various case competitions, showcasing her analytical skills and strategic thinking.

Areas of Expertise

• Integrated marketing strategy development and implementation

• Data-driven marketing campaign optimization

• Digital marketing, including website management, SEO, and social media

• Customer segmentation and targeted marketing initiatives

• Content creation and content marketing

• Collaboration with cross-functional teams to drive business growth

Professional Impact

• Spearheaded the development and launch of a highly successful social media campaign for Moyer Fine Jewelers, resulting in a 25% increase in Instagram followers and a 35% boost in engagement.

• Implemented a comprehensive email marketing strategy for G. Thrapp Jewelers, leading to a 20% improvement in open rates and a 15% increase in conversion rates.

• Provided valuable marketing insights and recommendations to several startups and small businesses through the Butler Business Accelerator program, contributing to their overall growth and success.

Conclusion

With a proven track record of driving marketing excellence in the jewelry industry, Lauren Kasparian is poised to continue making a significant impact. Her strong analytical capabilities, coupled with her creativity and strategic mindset, make her a valuable asset to any organization seeking to elevate its brand and achieve sustained growth.