Professional Summary

Professional Overview

Lauren Kegley is an accomplished Director of Social Media and Influencer Marketing with extensive experience in driving impactful digital strategies and campaigns. Leveraging her expertise in social media, public relations, and creative consulting, she has consistently delivered measurable results for leading brands across various industries.

Experience Summary

Current Role

As the Director of Social Media and Influencer Marketing at Rooms To Go, Lauren oversees the strategic planning, execution, and optimization of the company's social media presence and influencer marketing initiatives. She is responsible for developing comprehensive content strategies, managing influential partnerships, and driving audience engagement to support the brand's overall marketing and growth objectives.

Career Progression

In addition to her role at Rooms To Go, Lauren also serves as the Founder and Creative Consultant at Kegley Creative, where she provides strategic and creative consulting services to clients in the social media and public relations domains. Prior to her current positions, Lauren held various leadership roles, including PR + Social Media Supervisor at Gabriel deGrood Bendt, Media Supervisor for Social + PR at space150, and Public Relations Manager at Shutterfly Inc.

Throughout her career, Lauren has consistently demonstrated her ability to drive measurable success, with a track record of innovative campaigns, influential partnerships, and impactful social media strategies that have elevated brand visibility and engagement.

Academic Background

Lauren holds a Bachelor of Arts degree from the University of Georgia, where she specialized in Advertising and Public Relations.

Areas of Expertise

• Social media strategy and execution

• Influencer marketing and partnership management

• Content creation and digital campaign development

• Public relations and brand management

• Data analysis and performance optimization

• Creative consulting and project management

Professional Impact

During her tenure at Rooms To Go, Lauren has spearheaded numerous successful social media and influencer marketing initiatives that have significantly increased the brand's online presence and engagement. She has forged strategic partnerships with high-profile influencers, resulting in enhanced brand awareness and a substantial growth in the company's social media following.

As the Founder of Kegley Creative, Lauren has provided invaluable consulting services to a diverse portfolio of clients, helping them to elevate their digital marketing strategies and achieve their desired business outcomes.

Conclusion

With her proven track record of success, Lauren Kegley is a versatile and strategic marketing professional who is poised to continue driving innovative digital solutions and impactful brand-building initiatives. Her passion for social media, influencer marketing, and creative consulting, combined with her strong leadership skills and data-driven approach, make her a valuable asset to any organization seeking to maximize their digital presence and achieve their marketing objectives.