Lauren Kressler

Market Intelligence Manager

Professional Overview
Lauren Kressler is an experienced market intelligence professional with a strong background in qualitative and quantitative research. As the Market Intelligence Manager at Banco Pichincha, she is responsible for driving strategic insights and business-critical decision making through comprehensive market analysis. With her expertise in the financial services industry, she has developed a keen understanding of market trends, competitive landscapes, and customer behavior.

Experience Summary

Current Role
As the Market Intelligence Manager at Banco Pichincha, Lauren is responsible for leading the bank's market research and analysis efforts. She oversees the development and implementation of market intelligence strategies, spearheading initiatives that provide valuable insights to support the bank's growth and strategic priorities. Through her innovative approaches and data-driven recommendations, Lauren has contributed to the bank's ability to anticipate market shifts, identify new opportunities, and strengthen its competitive positioning.

Career Progression
Prior to her current role, Lauren held several leadership positions in the market research and strategy consulting industry. As the General Manager at FOCUS Research&Strategy, she led a team of research professionals and successfully delivered impactful insights to clients across diverse sectors. Her previous experience as the Qualitative Research Director and Quantitative Manager at renowned firms like Ipsos and Kantar has honed her expertise in both qualitative and quantitative research methodologies.

Academic Background
Lauren holds an MBA from ENAE Business School, where she currently serves as a professor, sharing her industry knowledge and expertise with aspiring business leaders. Her specialized academic background, combined with her extensive practical experience, enables her to provide a unique and valuable perspective in the classroom.

Areas of Expertise

• Market intelligence and strategic insights

• Qualitative and quantitative research methodologies

• Financial services industry analysis

• Competitive landscape assessments

• Customer behavior and segmentation

• Data-driven decision making

• Team leadership and project management

Professional Impact
Throughout her career, Lauren has contributed to the success of various organizations by delivering innovative market intelligence solutions. As the Qualitative Research Director at FOCUS Research&Strategy, she spearheaded groundbreaking research initiatives that helped clients navigate complex market dynamics and optimize their strategic decision-making. In her current role at Banco Pichincha, Lauren has been instrumental in shaping the bank's market intelligence capabilities, resulting in improved business performance and enhanced customer experiences.

Conclusion
With her extensive experience, strong academic credentials, and proven track record of delivering impactful market intelligence, Lauren Kressler is a highly valuable asset to Banco Pichincha and the financial services industry. Her passion for data-driven insights and her ability to translate complex market dynamics into actionable strategies make her a respected leader in the field of market intelligence.