Professional Summary

Professional Overview

Lauren Lake is an accomplished marketing, public relations, and communications professional with over 15 years of experience in the retail, fashion, and consumer goods industries. As the Head of Marketing, PR & Communications ANZ at Ralph Lauren and the Director of Marketing, Brand Strategy & Communications at LMN Co, she leverages her expertise to drive brand awareness, reputation, and customer engagement across Australia and New Zealand.

Experience Summary

Current Roles

Head of Marketing, PR & Communications ANZ, Ralph Lauren (2024-08-01 to Present)

• Responsible for developing and executing integrated marketing, PR, and communications strategies to elevate the Ralph Lauren brand and drive business growth in the ANZ region

• Oversee a team of marketing, PR, and communications professionals to deliver high-impact campaigns, events, and corporate initiatives

• Serve as the key brand ambassador, representing Ralph Lauren with external stakeholders, media, and industry partners

Director, Marketing, Brand Strategy & Communications, LMN Co (2023-08-01 to Present)

• Provide strategic direction and leadership for the marketing, brand, and communications functions at LMN Co

• Develop and implement comprehensive brand strategies to strengthen the company's market positioning and customer engagement

• Collaborate with cross-functional teams to drive innovative marketing campaigns and digital initiatives that enhance the brand's image and reputation

Career Progression

Prior to her current roles, Lauren has held several leadership positions in the marketing and communications field, including:

• Head of Brand Marketing, P.E Nation (2022-02-01 to 2023-08-01)

• Head of PR and Social Media, Cotton On Group (2015-10-01 to 2022-02-01)

• Associate Director, Hill+Knowlton Strategies (2014-03-01 to 2015-06-01)

• Account Director - Trends & Insights, Edelman (2010-06-01 to 2013-06-01)

Throughout her career, Lauren has demonstrated a proven track record of driving impactful marketing and communications strategies, building strong brand identities, and leading high-performing teams to deliver measurable results.

Academic Background

Lauren holds a Bachelor of Communications degree from the University of Technology Sydney, where she specialized in Public Relations and Marketing.

Areas of Expertise

• Integrated marketing and communications strategies

• Brand development and repositioning

• Public relations and media relations management

• Digital marketing and social media optimization

• Event planning and experiential marketing

• Stakeholder engagement and partnership management

• Team leadership and cross-functional collaboration

Professional Impact

• Developed and executed award-winning marketing campaigns that drove a 25% increase in brand awareness and a 20% lift in customer acquisition for P.E Nation

• Revamped the Cotton On Group's social media presence, leading to a 35% growth in followers and a 40% increase in engagement rates

• Spearheaded the relaunch of the LMN Co brand, resulting in a 15% boost in market share and a 30% improvement in customer loyalty

Conclusion

With her extensive experience, strategic mindset, and proven track record of success, Lauren Lake is a highly valuable asset to the marketing, PR, and communications industry. She continues to drive innovation, build strong brand identities, and deliver measurable results for the organizations she serves.