Professional Summary

Professional Overview

Lauren Lavin is an accomplished marketing and eCommerce executive with extensive expertise in driving digital transformation and revenue growth for leading consumer brands. As the Executive Director of NA Commerce at GroupM, she leverages her strategic acumen and deep industry knowledge to help clients navigate the evolving digital landscape and optimize their eCommerce and omnichannel strategies.

Experience Summary

Current Role

In her current role as Executive Director of NA Commerce at GroupM, Lauren is responsible for overseeing the execution of high-impact digital marketing and eCommerce initiatives for the firm's North American clients. She works closely with cross-functional teams to develop and implement comprehensive strategies that drive measurable results, enhance brand visibility, and deliver exceptional customer experiences.

Career Progression

Prior to joining GroupM, Lauren held various marketing and eCommerce leadership positions at renowned companies such as Newell Brands, L'Oréal, and Gymboree. As the Director of Digital Marketing and eCommerce at Newell Brands, she spearheaded the digital transformation of the company's portfolio, resulting in a significant increase in online sales and customer engagement. During her tenure at L'Oréal, Lauren demonstrated her expertise in brand management and omnichannel marketing, driving impactful campaigns that resonated with diverse consumer segments.

Academic Background

Lauren holds a Bachelor's degree in Marketing from Saint Joseph's University, where she graduated with distinction, showcasing her academic excellence and dedication to her field.

Areas of Expertise

• Digital marketing and eCommerce strategy

• Omnichannel customer experience optimization

• Campaign planning and execution

• Performance analytics and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Lauren has consistently delivered measurable results for her clients and employers. At Newell Brands, she spearheaded the development and implementation of a comprehensive eCommerce strategy that led to a 25% year-over-year increase in online sales. At L'Oréal, she played a pivotal role in the launch of a highly successful social media campaign that increased brand awareness by 32% and drove a 15% uplift in website traffic.

Conclusion

With her proven track record of success, Lauren is poised to make a significant impact in her role as Executive Director of NA Commerce at GroupM. Her deep understanding of the evolving digital landscape, coupled with her strategic mindset and collaborative leadership style, make her a valuable asset in helping clients navigate the complexities of the modern marketing environment and achieve sustained growth.