Professional Summary
Professional Overview
Lauren Leisenring is an accomplished marketing and sales executive with extensive experience in brand marketing, product development, and B2B sales. She currently serves as the Vice President of Brand Marketing, Product Development, and B2B Sales at Guthy|Renker, where she oversees the company's strategic marketing initiatives, product innovation, and client partnerships.
Experience Summary
Current Role
As Vice President at Guthy|Renker, Lauren is responsible for developing and executing the company's overall brand strategy, driving new product development, and leading the B2B sales efforts. In this role, she has successfully launched several high-profile brand campaigns, engineered innovative product offerings, and forged strong partnerships with key industry players, contributing to Guthy|Renker's continued growth and market leadership.
Career Progression
Prior to her current role, Lauren held various marketing and sales leadership positions at Guthy|Renker, including Vice President of Live Shopping & Retail and Director of Marketing for Live Shopping & Amazon. She has also served on the Advisory Council for the Digital Marketing Program at the George Washington University School of Business, leveraging her expertise to shape the curriculum and prepare the next generation of marketing professionals.
Earlier in her career, Lauren gained valuable experience in the live television shopping and digital commerce industries, holding roles at TULA, Strivectin, IComm, and UnitedHealth Group. Her diverse background and proven track record of driving growth and innovation make her a highly respected leader in the consumer goods and retail sectors.
Academic Background
Lauren holds a Bachelor's degree from the University of Pennsylvania, where she honed her analytical and strategic thinking skills, laying the foundation for her successful career in marketing and sales.
Areas of Expertise
- Brand strategy and development
- New product innovation and commercialization
- B2B sales and account management
- Digital marketing and e-commerce
- Live shopping and retail channel optimization
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Lauren has demonstrated a keen ability to identify and capitalize on emerging market trends, develop innovative product and marketing solutions, and forge strategic partnerships that drive measurable business results. Her contributions have been instrumental in positioning Guthy|Renker as a market leader in the consumer goods and retail industries.
Conclusion
With her impressive track record of success, Lauren Leisenring is a versatile and forward-thinking marketing and sales executive who is poised to continue driving growth and innovation within Guthy|Renker and the broader industry. Her diverse experience, strategic vision, and collaborative leadership style make her a valuable asset to any organization.
