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Lauren Marzella

Professional Summary



Professional Overview



Lauren Marzella is a seasoned sales and business development executive with extensive experience in the automotive industry. As the Vice President of Sales & Business Development at BOLT ON TECHNOLOGY, she leverages her deep industry expertise and strategic leadership abilities to drive revenue growth and forge valuable partnerships.

Experience Summary



Current Role


As the Vice President of Sales & Business Development at BOLT ON TECHNOLOGY, Lauren is responsible for leading the company's sales initiatives, identifying new market opportunities, and spearheading strategic business development efforts. She works closely with cross-functional teams to ensure the seamless delivery of BOLT ON TECHNOLOGY's innovative automotive software and solutions to its expanding customer base.

Career Progression


Prior to her current role, Lauren held various sales leadership positions within the automotive industry. As the Sales Director at BOLT ON TECHNOLOGY, she successfully grew the company's sales pipeline and customer base, contributing to its overall business expansion. Before that, she served as a Regional Sales Manager and Enterprise Strategist at Affinitiv Inc., where she managed key OEM accounts and developed comprehensive go-to-market strategies. Lauren's earlier career included roles as an OEM Account Director, District Sales Manager, and Account Manager at leading automotive technology and software providers.

Academic Background


Lauren holds a Bachelor's degree from a renowned university, where she demonstrated academic excellence and a strong foundation in market research and data analysis.

Areas of Expertise


  • Automotive industry expertise, with a deep understanding of OEM and dealership operations

  • Proven track record in sales leadership, driving revenue growth, and forging strategic partnerships

  • Adept at identifying and capitalizing on emerging market trends and opportunities

  • Excellent communication, negotiation, and relationship-building skills

  • Proficient in leveraging data-driven insights to inform sales and business development strategies


Professional Impact


Throughout her career, Lauren has spearheaded several successful initiatives that have positively impacted her organizations and the broader automotive industry. As a sales and business development leader, she has consistently exceeded revenue targets, expanded the customer base, and fostered long-term, mutually beneficial partnerships. Her strategic approach and data-driven decision-making have enabled her to identify and capitalize on new market opportunities, contributing to the sustained growth and market leadership of the companies she has represented.

Conclusion


With her extensive industry expertise, proven sales and business development acumen, and demonstrated ability to drive strategic initiatives, Lauren Marzella is poised to continue making a significant impact in her role as the Vice President of Sales & Business Development at BOLT ON TECHNOLOGY. Her commitment to delivering exceptional results and her unwavering dedication to the success of her clients and partners make her a valuable asset to the organization and the automotive industry as a whole.