Professional Summary
Professional Overview
Lauren Masterson is a seasoned Senior Emerging Business & Platform Sales Operations Manager with extensive experience in the ad technology and streaming media industries. She possesses a proven track record of driving operational excellence, implementing strategic initiatives, and delivering measurable results.
Experience Summary
Current Role
In her current role at Roku Inc., Lauren serves as the Senior Emerging Business & Platform Sales Operations Manager. She is responsible for overseeing the end-to-end sales operations processes, ensuring seamless execution, and supporting the growth of Roku's emerging business and platform sales initiatives. Lauren's strategic approach and data-driven decision-making have made her a valuable asset to the organization.
Career Progression
Prior to her current role, Lauren held various positions within Roku and dataxu, a leading programmatic advertising platform. She progressed from an Ad Operations Specialist to a Team Lead, Ad Operations, and then a Manager, Ad Operations, before assuming her current senior-level role. Throughout her career, Lauren has demonstrated a keen ability to navigate complex environments, optimize operational workflows, and drive continuous improvement.
Academic Background
Lauren holds a Bachelor's degree in Marketing and Communications from a prestigious university, where she graduated with honors.
Areas of Expertise
- Ad operations and campaign management
- Sales operations and process optimization
- Data analysis and performance reporting
- Cross-functional collaboration and team leadership
- Strategic planning and project management
Professional Impact
During her tenure at Roku, Lauren has played a pivotal role in streamlining sales operations processes, improving data accuracy, and enhancing the overall efficiency of the emerging business and platform sales teams. Her contributions have directly contributed to the company's growth and market share expansion.
Conclusion
With her wealth of experience, strategic mindset, and proven track record of success, Lauren Masterson is poised to continue making a significant impact in her current role and beyond. Her dedication to driving operational excellence and supporting the growth of Roku's business make her a valuable asset to the organization.
