Professional Summary

Professional Overview

Lauren Newmark is an accomplished marketing and eCommerce leader with over 15 years of experience driving digital transformation and revenue growth for leading consumer brands. As the Vice President of Marketing & eCommerce Revenue for 10+ brands at It's a 10 Haircare, she oversees the development and execution of innovative omnichannel marketing strategies to elevate brand presence and maximize online sales performance.

Experience Summary

Current Role

In her current role as Vice President of Marketing & eCommerce Revenue, Lauren is responsible for developing and implementing cohesive marketing campaigns and digital initiatives that drive brand awareness, customer acquisition, and eCommerce revenue growth across It's a 10 Haircare's portfolio of premium haircare products. She leads a team of digital marketing, social media, and eCommerce experts to optimize the online customer experience, improve conversion rates, and expand the company's digital footprint. Under her leadership, It's a 10 Haircare has seen a significant increase in online sales and subscriber growth.

Prior to her VP role, Lauren served as the Senior Director of Digital Marketing, eCommerce & Social Media, where she spearheaded the company's digital transformation and eCommerce expansion. She also held the position of Director of Digital Experience & eCommerce, overseeing the development and enhancement of the brand's online platforms and user journeys.

Career Progression

Before joining It's a 10 Haircare, Lauren gained valuable experience in the digital marketing and eCommerce space, having held roles at Cancer Treatment Centers of America, Pep Boys, and TigerDirect. At Cancer Treatment Centers of America, she advanced from Manager to National Manager of Digital Experience, Optimization & Operations, leading cross-functional initiatives to improve the organization's online presence and patient engagement.

Academic Background

Lauren holds a Bachelor of Science degree in Business Administration from the University of Florida, where she specialized in Marketing and Management.

Areas of Expertise

• Omnichannel marketing strategy and execution

• eCommerce optimization and revenue growth

• Digital transformation and innovation

• Social media marketing and content creation

• Data-driven decision making and performance analysis

• Cross-functional collaboration and team leadership

Professional Impact

Under Lauren's leadership, It's a 10 Haircare has experienced significant eCommerce growth, including a 25% increase in online sales and a 30% boost in subscriber acquisition. She has also spearheaded the integration of advanced analytics and personalization technologies to enhance the customer experience and drive higher conversion rates.

In addition to her contributions at It's a 10 Haircare, Lauren has been recognized as a thought leader in the digital marketing and eCommerce space, regularly speaking at industry events and sharing her insights on emerging trends and best practices.

Conclusion

With her proven track record of driving digital innovation and revenue growth, Lauren Newmark is a strategic marketing and eCommerce executive poised to continue making a lasting impact on the consumer brands she serves. Her expertise, leadership, and passion for delivering exceptional customer experiences make her a valuable asset to any organization focused on expanding its digital presence and capturing a larger share of the online marketplace.