Professional Summary
Professional Overview
Lauren Norment is an eCommerce leader with extensive experience driving strategic growth and profitability across the retail industry. As the eCommerce Commercial Director at Kizik, she is responsible for overseeing all aspects of the company's online sales and digital marketing initiatives. With a keen focus on data-driven decision making and a passion for creating exceptional customer experiences, Lauren leverages her deep industry expertise to maximize business performance and position Kizik as a leading omnichannel brand.
Experience Summary
Current Role
As the eCommerce Commercial Director at Kizik, Lauren is accountable for driving the company's overall eCommerce strategy and execution. In this role, she leads a team of digital commerce experts to optimize the customer journey, enhance site performance, and implement effective marketing campaigns. Under her leadership, Kizik has achieved double-digit year-over-year growth in online sales and consistently outperforms industry benchmarks in key metrics such as conversion rate and average order value.
Career Progression
Prior to joining Kizik, Lauren held progressively senior buying and merchandising roles at leading retail brands, including Wayfair and Sperry. As the DMM of Perigold Physical Retail at Wayfair, she was instrumental in developing and launching the company's first brick-and-mortar showroom concept, which contributed significantly to the overall omnichannel strategy. Earlier in her career, Lauren honed her eCommerce expertise as a Senior Buyer and Buyer at Sperry, where she played a crucial role in expanding the brand's online presence and digital product assortment.
Academic Background
Lauren holds a Bachelor of Science degree in Apparel Merchandising and Product Development from the University of Massachusetts Amherst. During her time at UMass, she was recognized for her academic excellence and awarded the prestigious Dean's List distinction.
Areas of Expertise
- Omnichannel retail strategy and execution
- eCommerce site optimization and performance management
- Digital marketing and customer acquisition
- Inventory planning and product assortment curation
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Lauren has consistently demonstrated her ability to drive measurable business results. At Kizik, she has led the implementation of a data-driven personalization strategy, resulting in a 15% increase in average order value. Additionally, her expertise in search engine optimization and paid media campaigns has contributed to a 20% year-over-year growth in website traffic and a 25% improvement in conversion rates.
Conclusion
With a proven track record of success in the retail industry, Lauren Norment is a versatile and strategic eCommerce professional. Her deep understanding of consumer behavior, coupled with her data-driven decision-making and innovative approach, make her a valuable asset to any organization seeking to thrive in the rapidly evolving digital landscape.
