Professional Summary

Professional Overview

Lauren Petter is an accomplished Chief Marketing Officer with a strong track record of driving digital transformation and delivering exceptional marketing results. With extensive experience in the software and technology industries, she has a proven ability to devise and execute strategic marketing initiatives that drive business growth.

Experience Summary

Current Role

As the Chief Marketing Officer at ProjectManager, Lauren is responsible for leading the company's global marketing strategy and initiatives. She oversees all aspects of marketing, including branding, demand generation, content creation, and digital marketing, to elevate the company's market presence and drive customer acquisition. Under her leadership, ProjectManager has seen significant increases in brand awareness, web traffic, and sales pipeline.

Career Progression

Prior to her current role, Lauren served as the Director of Digital Experience at Avalara, where she spearheaded the implementation of a new customer-centric digital platform and marketing automation system. In this capacity, she successfully improved lead generation, customer engagement, and marketing efficiency. Earlier in her career, Lauren held various marketing and product management roles at Zillow, where she honed her skills in digital marketing, e-commerce, and product development.

In addition to her corporate experience, Lauren is the Founder and Marketing Leader of Dryve Consulting, where she provides strategic marketing guidance and implementation support to a diverse client base.

Academic Background

Lauren holds a Bachelor of Arts degree in Business Administration from the University of Washington, with a focus on Marketing and Entrepreneurship.

Areas of Expertise

• Digital marketing strategy and execution

• Branding and content creation

• Marketing automation and lead generation

• E-commerce and product management

• Strategic planning and project management

• Cross-functional team leadership and collaboration

Professional Impact

During her tenure at Avalara, Lauren led the implementation of a new customer-centric digital platform, resulting in a 25% increase in website traffic and a 20% improvement in lead conversion rates. At Zillow, she spearheaded the development and launch of a new e-commerce platform, which led to a 30% increase in online sales.

As the Founder and Marketing Leader of Dryve Consulting, Lauren has worked with clients across various industries to develop and execute successful marketing strategies, consistently delivering measurable results and positive client feedback.

Conclusion

With her extensive marketing expertise, strategic mindset, and proven track record of driving growth, Lauren Petter is a highly valuable asset for organizations seeking to elevate their brand, enhance customer engagement, and achieve their marketing objectives. Her dedication to innovation and commitment to delivering exceptional results make her a trusted partner for businesses looking to thrive in today's competitive landscape.