Professional Overview
Lauren Quimby is an accomplished Senior Performance Marketing Manager with extensive experience driving growth and customer acquisition strategies across the e-commerce, digital services, and food delivery industries. With a proven track record of success, she excels at leveraging data-driven insights to optimize multi-channel marketing campaigns and deliver measurable business impact.
Experience Summary
Current Role
As the Senior Performance Marketing Manager at Branch, Lauren is responsible for overseeing all aspects of the company's paid media strategy and execution. In this role, she manages a team of digital marketing specialists, optimizes campaign performance through rigorous A/B testing, and utilizes advanced analytics to identify new customer acquisition opportunities. Under her leadership, Branch has consistently exceeded key growth targets and maintained a strong competitive position within the highly competitive mobile app ecosystem.
Career Progression
Prior to her current role, Lauren held senior marketing positions at leading companies such as Thumbtack, Newfold Digital, Grubhub, and Blackbird Garage. Throughout her career, she has demonstrated a keen ability to adapt to rapidly changing market conditions, implement innovative marketing tactics, and deliver impactful results that drive revenue growth and profitability.
Academic Background
Lauren holds a Bachelor of Science degree in Marketing from the University of Illinois at Urbana-Champaign, where she graduated with honors. She is also a Certified Google Ads and Facebook Blueprint Professional, reflecting her commitment to staying at the forefront of digital marketing best practices.
Areas of Expertise
- Performance marketing strategy and execution
- Paid media optimization (SEM, social, display, programmatic)
- Customer acquisition and retention
- Data analysis and business intelligence
- Cross-functional collaboration and team leadership
- Digital marketing technology and platform management
Professional Impact
Some of Lauren's notable achievements include:
- Driving a 27% year-over-year increase in customer acquisition for Grubhub through the implementation of a data-driven, multi-channel marketing strategy
- Spearheading the launch of a successful influencer marketing program at Thumbtack, resulting in a 15% boost in brand awareness and a 10% lift in customer conversions
- Leading the development and implementation of a comprehensive marketing automation system at Newfold Digital, which improved lead nurturing and conversion rates by 22%
Conclusion
With her exceptional strategic vision, analytical prowess, and cross-functional leadership skills, Lauren Quimby is poised to continue driving meaningful growth and innovation within the performance marketing landscape. Her unwavering commitment to data-driven decision-making and her ability to adapt to evolving market dynamics make her a valuable asset to any organization seeking to optimize its digital marketing efforts and achieve sustainable business success.
