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Lauren Rosenberg

Professional Summary



Professional Overview


Lauren Rosenberg is a versatile and accomplished sales and business development executive with over 10 years of experience in the healthcare and technology industries. Currently serving as the Vice President of Agency Business Development at PurpleLab, she is responsible for driving strategic growth initiatives and expanding the company's presence in the agency market. Additionally, she serves as an advisor for sales and marketing strategies at Cannamaxx, a leading cannabis technology firm.

Experience Summary



Current Roles


VP, Agency Business Development at PurpleLab (2023-02-01 to Present)
  • Spearheading the development and execution of comprehensive sales and marketing strategies to drive agency client acquisition and retention

  • Leveraging deep industry insights to identify new business opportunities and expand the company's footprint in the agency sector

  • Fostering strong relationships with key agency partners and collaborating cross-functionally to deliver innovative solutions that meet client needs


Advisor, Sales & Marketing at Cannamaxx (2023-03-01 to Present)
  • Providing strategic guidance and subject matter expertise to the Cannamaxx leadership team on sales and marketing initiatives

  • Analyzing market trends and customer behavior to inform the development of effective go-to-market strategies

  • Collaborating with the product and engineering teams to align sales and marketing efforts with the company's product roadmap


Career Progression


Senior Sales Director at Lasso (2022-03-01 to 2023-01-01)
  • Spearheaded the sales team's efforts to secure new enterprise-level clients, resulting in a 35% year-over-year revenue growth

  • Implemented a data-driven sales process that improved lead conversion rates by 25%

  • Mentored and developed a high-performing sales team, leading to a 20% increase in team productivity


Sales Director at Lasso (2021-06-01 to 2022-03-01)
  • Consistently exceeded sales targets by 15-20% through strategic account management and new business acquisition

  • Leveraged industry expertise to educate customers on the benefits of Lasso's platform, driving increased adoption


Associate Director, Business Development at MedData Group (2020-10-01 to 2021-06-01)
  • Played a pivotal role in expanding the company's client base in the healthcare technology sector, contributing to a 22% increase in new business generation

  • Collaborated with cross-functional teams to develop and implement innovative sales strategies that addressed evolving customer needs


Academic Background


  • Bachelor of Science in Marketing, University of Delaware


Areas of Expertise


  • Strategic sales and business development

  • Agency and enterprise client management

  • Healthcare and technology industry expertise

  • Data-driven decision making and analytics

  • Cross-functional collaboration and team leadership


Professional Impact


  • Recognized as a top-performing sales leader, consistently exceeding revenue targets and driving significant growth for her employers

  • Instrumental in the successful launch of new product lines and market expansion initiatives, resulting in increased market share and brand recognition

  • Actively involved in industry associations and events, sharing her insights and best practices to contribute to the broader healthcare and technology communities


Conclusion


With her proven track record of success, Lauren Rosenberg is a dynamic and results-oriented sales and business development executive poised to make a significant impact in her current and future roles. Her deep industry expertise, strong leadership skills, and commitment to innovative problem-solving make her a valuable asset to any organization seeking to drive sustainable growth and deliver exceptional customer experiences.