Professional Overview
Lauren Shepherd is a seasoned Digital Marketing & Communications professional, currently positioning the Black Country as the best place to do business. Her expertise lies in digital marketing, communications, and business development, with a focus on the Black Country region.
Experience Summary
Current Role
Lauren currently serves as the Digital Marketing & Communications Manager at the Black Country Chamber of Commerce, a role she has held since January 2024. Her key responsibilities include developing and implementing digital marketing strategies, managing communications, and promoting the Black Country as a prime business destination.
Career Progression
Prior to her current role, Lauren held the position of Content Officer at the Black Country Chamber of Commerce from January 2023 to January 2024. She also worked as a Digital Marketing Assistant at BCRS Business Loans from June 2019 to January 2023. These roles have contributed to her career growth and expertise in digital marketing and communications.
Academic Background
Lauren is an alumnus of the University of Wolverhampton, where she studied from September 2016 to May 2019.
Areas of Expertise
Lauren's areas of expertise include:
- Digital marketing strategy and implementation
- Business communications and development
- Content creation and management
- Industry-specific skills in business loans and chamber of commerce operations
Professional Impact
Although specific projects and initiatives are not detailed, Lauren's work in promoting the Black Country as a business destination and her contributions to the chamber of commerce and business loans sector are notable.
Conclusion
Lauren Shepherd is a dedicated professional with a focus on digital marketing, communications, and business development in the Black Country region. Her current role and past experiences have equipped her with the skills and expertise necessary to drive business growth and promote economic development. With her strong background and continued dedication, Lauren is poised to make a lasting impact in her field.
