Professional Summary
Professional Overview
Lauren Subers is a seasoned Senior Art Director with a proven track record in omnichannel design and digital transformation. With extensive experience in the fashion and beauty industries, she specializes in creating impactful, user-centric digital experiences that drive brand engagement and commercial success.
Experience Summary
Current Role
As the Senior Art Director, Omnichannel at TULA Skincare, Lauren is responsible for leading cross-functional teams in the development and execution of cohesive, visually striking brand experiences across all digital touchpoints. Her key achievements include spearheading the redesign of TULA's e-commerce platform, which resulted in a 25% increase in online conversions, and driving the successful launch of the brand's mobile app, delivering a seamless and personalized customer journey.
Career Progression
Prior to her current role, Lauren held positions as a Digital Art Director at TULA Skincare and a Senior Digital Designer at Lafayette 148 New York, where she honed her skills in digital design, brand strategy, and campaign development. Her ability to translate complex business requirements into visually compelling digital solutions has consistently earned her recognition and accolades from industry peers and clients.
Academic Background
Lauren holds a Bachelor of Fine Arts in Graphic Design from Parsons School of Design, The New School, where she graduated with distinction. Her academic excellence is further demonstrated by her ongoing involvement as an Alumni Volunteer, where she mentors and advises current students on their creative and professional development.
Areas of Expertise
- Omnichannel design and digital strategy
- User experience (UX) and user interface (UI) design
- Brand identity development and campaign creation
- Cross-functional team leadership and collaboration
- Proficiency in Adobe Creative Cloud, Figma, and prototyping tools
Professional Impact
In addition to her work at TULA Skincare, Lauren serves as an Education Partner at Shillington Education, where she shares her industry expertise and insights with the next generation of designers. Her commitment to the field is further exemplified by her participation in various industry events and conferences, where she regularly presents on emerging trends and best practices in digital design.
Conclusion
With her exceptional design skills, strategic mindset, and collaborative leadership style, Lauren Subers is poised to continue driving innovation and success in the digital landscape. Her passion for creating meaningful, user-centric experiences positions her as a valuable asset to any organization seeking to elevate its brand and digital presence.
