LS

Lauren Swidenbank

CEO

Personal and Professional Information



Name: Lauren Swidenbank
Current Title: CEO of Collabosaurus
Company: Collabosaurus

LinkedIn Profile: [Lauren Swidenbank](https://www.linkedin.com/posts/laurenswidenbank_digitalmarketing-paidads-smallbusiness-activity-7203560544413372417-tdnK)

Career Highlights and Achievements



  • Founder and Former CEO of Cali Social (2018): An award-winning digital marketing and paid-advertising agency specializing in the US and Australasian fashion, wellness, and beauty brands. Under her leadership, Cali Social has been recognized as a qualified Meta, Google, Pinterest, TikTok, and Shopify Partner.

  • Acquired Collabosaurus (2023): Lauren acquired Collabosaurus, a prominent brand collaboration platform that connects over 10,800 businesses for marketing partnerships across various industries, including fashion, beauty, lifestyle, food, beverage, and events.

  • Digital Marketer Of The Year (2020-2021): Sponsored by Canva, Lauren was honored with this award for exceptional performance, particularly for a campaign that resulted in a 307.51% revenue increase for a client within 12 months.

  • Best Ad Campaign Of The Year (2022)


Professional Experience



  • Cali Social: Recognized for providing superior client service, strong relationships, and industry-leading results. Lauren emphasized the importance of deeply understanding client needs and delivering bespoke digital marketing strategies.

  • Collabosaurus: As the CEO, she focuses on leveraging the platform’s capabilities to create cost-effective and impactful brand collaborations, emphasizing innovation and strategic partnerships.


Notable Projects and Impact



  • Campaign Performance: Achieved impressive results for clients, including a transformation from six-figure to seven-figure business revenues using a mix of Google Ads, Facebook ads, and Instagram ads.

  • Innovative Marketing: Through both Cali Social and Collabosaurus, Lauren has pioneered methods to maximize marketing budgets, emphasizing collaborations over traditional digital advertising.


Industry Recognition



  • Finalist at B&T 30 under 30 Awards

  • Finalist at Telstra Best Of Business Awards


Professional Philosophy and Insights



  • Analytical Approach: Lauren's expertise in analytics and data-driven decision-making is a cornerstone of her approach to digital marketing and paid advertising.

  • Client-Centric Service: Known for her dedication to exceeding client expectations by providing personalized service and hands-on involvement in campaigns.

  • Believer in Collaboration: Strong advocate for collaboration marketing, highlighting its efficiency and cost-effectiveness compared to traditional advertising methods.


Media and Publications



  • Interviews and Articles: Featured in Women in Digital for her innovative approach and success in digital marketing.

  • Podcast: Hosts a series titled "This is How We Do It," which explores creative marketing collaborations and brand partnerships, done in collaboration with Microsoft Store.


Recommendations and Endorsements



  • Sara Blakely, Founder of Spanx: Serves as a professional inspiration for Lauren, highlighting the importance of passion and dedication over industry experience or financial backing.

  • Business Strategy: Emphasizes the importance of understanding and interpreting data for making informed business decisions and encourages young marketers to pursue analytical skill development.


Future Plans



  • Expansion of Services: Plans to expand Cali Social’s service offerings, particularly focusing on niche, high-end luxury markets.

  • Team Growth: Aims to grow her team with specialized ad professionals to meet increasing client demands.


Contact Information






This detailed report ensures an information-rich profile of Lauren Swidenbank, pivotal for understanding her professional background and potential avenues for engagement.