Professional Summary
Professional Overview
Lauren Tartaglia is a seasoned marketing executive with a focus on the retail and commercial real estate industry. As the Regional Vice President of Marketing at Simon Property Group, she oversees marketing strategies and initiatives for a portfolio of premium outlets and shopping centers across the Southeastern United States.
Experience Summary
Current Role
In her current role as Regional Vice President of Marketing, Lauren is responsible for developing and implementing comprehensive marketing plans to drive traffic, increase brand awareness, and enhance the overall customer experience for Simon Property Group's regional assets. She leverages her expertise in digital marketing, content creation, and data-driven decision making to maximize the performance of her portfolio.
Under Lauren's leadership, the Orlando Premium Outlets and Vineland Premium Outlets have consistently outperformed industry benchmarks, with a focus on increasing tenant sales, elevating the brand image, and fostering strong relationships with the local community.
Career Progression
Prior to her current role, Lauren served as the Area Director of Marketing for the Orlando Premium Outlets and the Director of Marketing and Business Development for the Orlando Vineland Premium Outlets. In these positions, she played a pivotal role in driving digital transformation, implementing innovative marketing campaigns, and fostering partnerships with high-profile tenants and local organizations.
Earlier in her career, Lauren gained experience in the media and publishing industry, working as a Digital Content Manager for RMS Media Group and as a Field Reporter and Photographer for The BroadSheet Magazine.
Academic Background
Lauren holds a Bachelor's degree in Communications from the University of Florida, where she graduated with distinction.
Areas of Expertise
- Retail and commercial real estate marketing
- Digital marketing strategy and implementation
- Brand management and content creation
- Data analysis and performance optimization
- Stakeholder engagement and partnership development
Professional Impact
Under Lauren's leadership, the Orlando Premium Outlets and Vineland Premium Outlets have consistently outperformed industry benchmarks, achieving record-breaking sales and customer engagement metrics. She has played a pivotal role in driving digital transformation, implementing innovative marketing campaigns, and fostering partnerships with high-profile tenants and local organizations.
Conclusion
With a proven track record of success in the retail and commercial real estate industry, Lauren Tartaglia is a strategic and results-oriented marketing executive. Her deep understanding of the industry, coupled with her expertise in data-driven decision making and digital marketing, make her a valuable asset to Simon Property Group as they continue to elevate the customer experience and drive growth across their regional portfolio.
