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Lauren Ulrey

Professional Summary



Professional Overview


Lauren Ulrey is a seasoned marketing executive with over 15 years of experience in the consumer packaged goods (CPG) and retail industries. She currently serves as the Vice President of Marketing at Feetures, where she is responsible for driving the company's overall marketing strategy and leading a team of talented marketing professionals.

Experience Summary



Current Role


As the Vice President of Marketing at Feetures, Lauren is responsible for overseeing all aspects of the company's marketing efforts, including brand positioning, product marketing, digital marketing, and market expansion. She has played a critical role in enhancing the company's brand presence, driving customer engagement, and delivering exceptional results.

Career Progression


Prior to joining Feetures, Lauren held various leadership roles at prominent organizations, including Vice President of Marketing, eCommerce & Digital Services at Husqvarna Group, Vice President/General Manager of the Robotics Start-Up Business Unit at Husqvarna Group, and Vice President of CPG Marketing at Krispy Kreme. Throughout her career, she has demonstrated a strong ability to develop and execute innovative marketing strategies, leading to significant growth and revenue generation for the companies she has served.

Academic Background


Lauren holds a Bachelor's degree in Business Administration from the University of North Carolina at Chapel Hill, where she graduated with honors.

Areas of Expertise


  • Strategic marketing planning and execution

  • Brand management and positioning

  • Digital marketing and ecommerce optimization

  • Consumer insights and data-driven decision making

  • Cross-functional collaboration and team leadership


Professional Impact


During her tenure at Husqvarna Group, Lauren spearheaded the launch of the company's first-ever robotics line, which quickly became a market leader. At Krispy Kreme, she led the successful revitalization of the brand's CPG product line, driving a 25% increase in sales within her first year.

Conclusion


With her extensive experience, strategic mindset, and proven track record of success, Lauren Ulrey is a dynamic marketing executive who is poised to continue driving growth and innovation in her role at Feetures. Her passion for delivering exceptional results and her ability to inspire and lead teams make her a valuable asset to any organization.