Professional Overview
Lauren Ulrey is an accomplished marketing executive with over 15 years of experience driving growth and innovation for leading consumer brands. As the Vice President of Marketing at Feetures, she is responsible for overseeing the company's integrated marketing strategy, ecommerce operations, and digital transformation initiatives.
Experience Summary
Current Role
As Vice President of Marketing at Feetures, a premier athletic sock brand, Lauren is spearheading the company's omnichannel marketing efforts to enhance brand awareness, drive digital engagement, and accelerate online sales. She leads a team of marketing professionals in developing and executing impactful campaigns that leverage data-driven insights to deliver exceptional customer experiences.
Career Progression
Prior to joining Feetures, Lauren served as the Vice President of Marketing, eCommerce & Digital Services, North America at Husqvarna Group, where she transformed the company's digital presence and expanded its direct-to-consumer channels. She also held leadership roles at Krispy Kreme, driving the brand's consumer packaged goods (CPG) marketing strategy, and at Snyder's-Lance, Inc., where she managed the successful repositioning of the Cape Cod and Kettle Brand potato chip lines.
Lauren's diverse background also includes experience in the nonprofit sector, where she served as the Director of Quality at Girls on the Run International, and in agency settings, where she worked as an Account Supervisor at Red Moon Marketing.
Academic Background
Lauren holds a Bachelor's degree in Business Administration from the University of North Carolina at Chapel Hill, where she graduated with honors.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Digital transformation and ecommerce optimization
- Consumer insights and data-driven decision making
- Brand positioning and portfolio management
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure at Husqvarna Group, Lauren spearheaded the development and launch of the company's first-ever direct-to-consumer ecommerce platform, which contributed to a significant increase in online sales and customer engagement. At Krispy Kreme, she led the successful repositioning of the brand's CPG products, resulting in expanded distribution and double-digit sales growth.
Conclusion
With her extensive experience in driving marketing innovation and digital transformation for leading consumer brands, Lauren Ulrey is poised to make a significant impact in her role as Vice President of Marketing at Feetures. Her strategic vision, data-driven approach, and proven track record of delivering measurable results make her a valuable asset to the company as it continues to grow and evolve in the dynamic athletic apparel industry.
