Professional Summary
Professional Overview
Lauren Ulrey is an accomplished marketing executive with over 15 years of experience driving growth and innovation across consumer-packaged goods (CPG) and retail industries. As the Vice President of Marketing at Feetures, she is responsible for leading the company's strategic marketing initiatives, brand positioning, and digital transformation efforts.
Experience Summary
Current Role
In her current role as Vice President of Marketing at Feetures, Lauren is responsible for developing and executing the company's overall marketing strategy. She oversees all aspects of the marketing mix, including product marketing, digital marketing, content creation, and brand management. Under her leadership, Feetures has experienced significant growth in both online and offline channels, with a focus on enhancing the customer experience and driving brand loyalty.
Career Progression
Prior to joining Feetures, Lauren held several high-profile marketing roles, including Vice President of Marketing, eCommerce & Digital Services, North America at Husqvarna Group, and Vice President of CPG Marketing at Krispy Kreme. She has also held brand management positions at Snyder's-Lance, Inc., where she was instrumental in the successful launch and growth of the Kettle Brand and Cape Cod Potato Chips product lines.
Earlier in her career, Lauren founded and served as CEO of Bridal Brokerage, a successful online wedding planning platform. She also gained valuable experience in quality assurance and account management roles at Girls on the Run International and Red Moon Marketing, respectively.
Academic Background
Lauren holds a Bachelor of Science degree in Business Administration from the University of North Carolina at Chapel Hill, where she graduated with honors.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and eCommerce optimization
- Product development and innovation
- Consumer insights and market research
- Cross-functional team leadership and collaboration
- Budget management and financial acumen
Professional Impact
During her tenure at Husqvarna Group, Lauren spearheaded the company's digital transformation initiative, which resulted in a 25% increase in online sales and a 30% improvement in customer satisfaction scores. At Krispy Kreme, she led the development and launch of a successful line of CPG products, contributing to a 15% increase in overall revenue.
Conclusion
With her extensive marketing expertise, strategic mindset, and proven track record of driving growth and innovation, Lauren Ulrey is poised to continue making a significant impact in the CPG and retail industries. As the Vice President of Marketing at Feetures, she is dedicated to leveraging her skills and experience to further strengthen the company's market position and cement its status as a leading brand in the footwear industry.
