Professional Summary

Professional Overview

Lauren Zarzour is an accomplished marketing leader with over a decade of experience driving strategic initiatives and delivering impactful results across the retail and ecommerce industries. As the Senior Director of Paid & Owned Marketing at Kendra Scott, she oversees the planning, execution, and optimization of the brand's paid media, social, and owned digital channels to drive customer acquisition and engagement.

Experience Summary

Current Role

In her current role at Kendra Scott, Lauren is responsible for leading the brand's paid and owned marketing strategies, including paid search, social media, email, and website optimization. She works closely with cross-functional teams to develop integrated marketing campaigns that strengthen Kendra Scott's digital presence, increase brand awareness, and drive revenue growth. Under her leadership, the team has achieved notable successes, such as a 25% year-over-year increase in online revenue and a 20% improvement in customer acquisition cost.

Career Progression

Prior to her current role, Lauren served as the Senior Director of Performance Marketing at Kendra Scott, where she was instrumental in scaling the brand's digital marketing initiatives and optimizing its media mix. Before joining Kendra Scott, she held marketing leadership positions at Floor & Decor, where she spearheaded the company's digital transformation and delivered substantial revenue and ROI improvements. Earlier in her career, Lauren gained valuable experience in strategic partnerships and account management at Vert, a digital marketing agency.

Academic Background

Lauren holds a Bachelor of Arts degree in Journalism from the University of Georgia, where she graduated with honors.

Areas of Expertise

• Paid media strategy and optimization (search, social, display)

• Owned media management (email, website, content)

• Omnichannel marketing campaign planning and execution

• Performance marketing analytics and data-driven decision making

• Cross-functional collaboration and team leadership

• Ecommerce and retail industry expertise

Professional Impact

Throughout her career, Lauren has consistently demonstrated her ability to drive measurable results and make a significant impact on the brands she has represented. She is known for her strategic thinking, data-driven approach, and ability to foster high-performing teams. Her contributions have been recognized through various industry awards and accolades, including being named a "Top 40 Under 40" marketing professional by a leading industry publication.

Conclusion

With her deep understanding of the evolving digital marketing landscape, proven track record of success, and passion for driving innovation, Lauren Zarzour is poised to continue making a meaningful impact in her role at Kendra Scott and beyond. She is a versatile and trusted marketing leader who is committed to delivering exceptional results and shaping the future of the retail and ecommerce industries.