Professional Overview

Laurent Ober is a seasoned Visual Merchandising Manager with a strong background in the luxury goods and cosmetics industry, currently based in Paris, Ile-de-France, France. His expertise spans visual merchandising, retail design, and team management, with a focus on driving sales growth and enhancing brand presence.

Experience Summary

Current Role

Laurent Ober currently serves as the Visual Merchandising Manager at Longchamp, a position he has held since September 1, 2014. In this role, he oversees the development and implementation of visual merchandising strategies across Longchamp stores, aiming to create immersive brand experiences and boost sales.

Career Progression

Prior to his current role, Laurent held notable positions such as Directeur Visual et Retail Design at Helena Rubinstein L’Oréal Luxe, Responsable Studio de Creation at Parfums Christian Dior, and responsable de création PLV at Lancome. These roles have equipped him with a deep understanding of the luxury goods and cosmetics industry, as well as expertise in visual merchandising, retail design, and team leadership.

Areas of Expertise

Laurent’s areas of expertise include:

• Visual Merchandising: Developing and implementing strategies to enhance store displays and customer experiences.

• Retail Design: Designing and implementing retail spaces that reflect brand identity and drive sales.

• Team Management: Leading cross-functional teams to achieve sales and marketing objectives.

Professional Impact

Throughout his career, Laurent has made significant contributions to the luxury goods and cosmetics industry, driving sales growth and enhancing brand presence through his visual merchandising and retail design expertise. Although specific metrics are not available, his career progression and current role demonstrate his value as a professional in his field.

Conclusion

Laurent Ober’s professional trajectory is marked by his dedication to the luxury goods and cosmetics industry, with a focus on visual merchandising, retail design, and team management. Currently, he continues to drive sales growth and enhance brand presence at Longchamp. With his strong background and expertise, Laurent is well-positioned to deliver value in his current and future roles.