Laurie-Anh Evina

Chief Marketing Officer

Professional Overview
Laurie-Anh Evina is an accomplished marketing executive with extensive experience driving business growth and brand development in the financial technology sector. As the Chief Marketing Officer at TCB Pay Business Solutions, she leverages her deep industry expertise and strategic vision to lead innovative marketing initiatives that enhance the company's market presence and drive customer acquisition.

Experience Summary

Current Role
As the Chief Marketing Officer at TCB Pay Business Solutions, Laurie-Anh is responsible for overseeing all marketing and communications activities, including brand strategy, digital marketing, content creation, and customer engagement. Under her leadership, the marketing team has achieved a 25% increase in website traffic and a 20% growth in social media following, contributing to a 15% year-over-year revenue increase for the company.

Career Progression
Prior to her current role, Laurie-Anh served as the Marketing Communications Manager at TCB Pay Business Solutions, where she played a pivotal role in developing and implementing the company's integrated marketing campaigns. She also held the position of Marketing & Communications Assistant at the Royal Oak Foundation, where she honed her skills in content creation, event planning, and stakeholder engagement.

Academic Background
Laurie-Anh holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated with Magna Cum Laude honors. She is also a certified Digital Marketing Strategist, having completed a professional development program from the American Marketing Association.

Areas of Expertise

• Strategic marketing and brand management

• Digital marketing and social media optimization

• Content creation and thought leadership development

• Customer segmentation and targeted campaign execution

• Budget management and data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Laurie-Anh has demonstrated a proven track record of driving measurable business impact. At TCB Pay Business Solutions, she has led the development of a comprehensive content marketing strategy that has resulted in a 35% increase in lead generation and a 20% improvement in customer retention rates. Additionally, her innovative approach to social media marketing has earned the company several industry awards, including the coveted "Best Social Media Campaign" from the FinTech Association.

Conclusion
Laurie-Anh Evina is a dynamic and results-oriented marketing executive with a passion for leveraging her expertise to propel businesses forward. With a deep understanding of the financial technology industry and a commitment to leveraging data-driven strategies, she is poised to continue making a significant impact in her role as Chief Marketing Officer at TCB Pay Business Solutions.