Professional Summary
Professional Overview
Laurie Borgen is a seasoned digital marketing executive with over 20 years of experience driving transformative strategies and initiatives for leading global technology and consumer brands. As the Vice President of Digital Marketing & Web at Intercom, she is responsible for overseeing the development and execution of the company's comprehensive digital marketing and web presence. Recognized as a strategic thought leader, Laurie also serves as an Executive Business Consultant, advising clients on marketing, brand, advertising, DTC, product, and content strategy.
Experience Summary
Current Role
In her role as Vice President of Digital Marketing & Web at Intercom, Laurie is responsible for leading the company's digital marketing efforts, including website management, content creation, search engine optimization, social media, and campaign strategy. She works closely with cross-functional teams to develop and implement data-driven digital initiatives that drive brand awareness, customer engagement, and business growth. Under her leadership, Intercom's digital channels have seen significant increases in traffic, conversion rates, and customer acquisition.
Career Progression
Prior to joining Intercom, Laurie held senior digital marketing and strategy roles at leading organizations such as Intuitive, Riverbed Technology, Thermo Fisher Scientific, and General Mills. Throughout her career, she has demonstrated a proven track record of transforming digital marketing operations, optimizing customer experiences, and delivering measurable business impact. Laurie's diverse industry expertise and cross-functional collaborations have enabled her to drive innovative digital solutions that have propelled her employers to new heights of success.
Academic Background
Laurie holds a Bachelor of Arts degree in Communications and Marketing from the University of California, Berkeley. Her academic achievements, combined with her extensive professional experience, have positioned her as a respected authority in the digital marketing field.
Areas of Expertise
- Digital marketing strategy and execution
- Omnichannel campaign development and optimization
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and content creation
- Data-driven decision making and performance analysis
- Cross-functional team leadership and stakeholder management
- Business consulting and strategic advisory services
Professional Impact
Throughout her career, Laurie has demonstrated a consistent ability to drive measurable results for her employers. At Intercom, she has played a pivotal role in enhancing the company's digital presence, leading to significant increases in website traffic, lead generation, and customer acquisition. As an Executive Business Consultant, Laurie's strategic insights and industry expertise have helped numerous clients achieve their marketing, branding, and growth objectives.
Conclusion
Laurie Borgen's proven expertise in digital marketing, combined with her strategic mindset and collaborative leadership style, make her a valuable asset to any organization seeking to optimize its digital presence and drive sustainable growth. Her passion for innovation and commitment to delivering exceptional results have positioned her as a trusted advisor and a driving force in the digital marketing industry.
