Laurie Rowley

Professional Overview
Laurie Rowley is a seasoned entrepreneur and industry thought leader with over 20 years of experience in the financial services and technology sectors. As the Founder of Icon Savings Plan, she leverages her deep expertise in behavioral finance and retirement planning to drive innovation and empower individuals to make informed financial decisions.

Experience Summary

Current Role
As the Founder of Icon Savings Plan, Laurie is responsible for defining the company's strategic vision, overseeing product development, and driving growth in the retirement planning space. Under her leadership, Icon Savings Plan has emerged as a leading provider of personalized retirement planning solutions, leveraging cutting-edge technology and behavioral science insights to help clients achieve their financial goals.

Career Progression
Prior to founding Icon Savings Plan, Laurie co-founded N-Labs, a technology startup focused on developing innovative fintech solutions. She also co-founded the National Association of Retirement Plan Participants (NARPP), a non-profit organization dedicated to improving financial literacy and retirement readiness among American workers. Earlier in her career, Laurie served as the COO of the Behavioral Finance Forum, which was acquired by Rand, and as the Film Commissioner for the City and County of San Francisco. She also founded and directed research at the Boston Research Group, a pioneering firm in the field of behavioral finance.

Academic Background
Laurie holds a Bachelor's degree in Economics from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise
Laurie's expertise spans behavioral finance, retirement planning, financial technology, and strategic leadership. She is a recognized expert in the field of retirement savings and has been instrumental in developing innovative solutions that help individuals overcome common behavioral biases and achieve their long-term financial objectives.

Professional Impact
Throughout her career, Laurie has made significant contributions to the financial services industry. As the co-founder of NARPP, she played a pivotal role in raising awareness about the importance of retirement planning and promoting financial literacy among American workers. Her research and thought leadership have been widely published and have influenced industry best practices. At Icon Savings Plan, Laurie's focus on leveraging technology and behavioral insights has helped the company deliver personalized retirement planning solutions that have positively impacted the lives of thousands of clients.

Conclusion
Laurie Rowley is a visionary entrepreneur and industry leader who has dedicated her career to empowering individuals to achieve their financial goals. With her deep expertise, innovative mindset, and commitment to driving positive change, she is well-positioned to continue shaping the future of the retirement planning industry.