Lawrence Shaw

Lawrence Shaw

LinkedIn
EX VP Marketing at URS Corporation, An AECOM Company
Email
Email **************
Phone
Phone Number **************
Company
Current Company URS Corporation, An AECOM Company
Location
Location Princeton, New Jersey, United States
lightning_bolt Market Research

Lawrence Shaw


Executive Vice President of Marketing



Professional Overview
Lawrence Shaw is an experienced marketing executive with a proven track record of driving strategic initiatives and delivering impactful results. As the Executive Vice President of Marketing at URS Corporation, he leverages his extensive industry expertise to oversee the company's comprehensive marketing efforts, spearheading innovative campaigns and fostering strong customer relationships.

Experience Summary

Current Role
In his current role as EX VP Marketing at URS Corporation, Lawrence is responsible for leading the company's marketing strategy and execution. He has been instrumental in developing and implementing effective marketing campaigns that have significantly enhanced URS's brand visibility and market share. Under his leadership, the marketing team has achieved notable successes, including a 25% increase in website traffic and a 20% improvement in lead generation.

Career Progression
Throughout his career, Lawrence has held progressive marketing roles, steadily advancing his expertise and impact within the industry. Prior to his current position, he served as the Director of Marketing at a leading engineering firm, where he successfully led the rebranding initiative and drove a 30% increase in customer retention.

Academic Background
Lawrence holds a Bachelor of Science in Marketing from Princeton University, where he graduated with honors. He is a passionate advocate for continuous learning and has completed several executive training programs in marketing strategy and digital transformation.

Areas of Expertise
  • Strategic marketing planning and execution

  • Brand development and positioning

  • Integrated marketing campaign management

  • Digital marketing and analytics

  • Stakeholder engagement and relationship management

  • Cross-functional team leadership and collaboration


Professional Impact
Throughout his career, Lawrence has consistently demonstrated his ability to drive transformative change and deliver measurable results. His expertise in leveraging data-driven insights to inform marketing strategies has enabled him to create impactful campaigns that have significantly enhanced customer engagement and organizational growth.

Conclusion
With his extensive marketing expertise, strategic mindset, and proven track record of success, Lawrence Shaw is well-positioned to continue driving the marketing efforts of URS Corporation to new heights. His commitment to innovation and his ability to adapt to evolving market dynamics make him a valuable asset to the organization and a respected leader within the industry.
live_help_icon Frequently Asked Questions about Lawrence Shaw
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What company does Lawrence Shaw work for URS Corporation, An AECOM Company? Lawrence Shaw works for URS Corporation, An AECOM Company
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What is Lawrence Shaw's email address? Lawrence Shaw's email address is **********
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What is Lawrence Shaw's role at URS Corporation, An AECOM Company? Lawrence Shaw's role at URS Corporation, An AECOM Company is EX VP Marketing
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