Lawrie Pointer
Senior Director, EMEA Sales
Professional Overview
Lawrie Pointer is an accomplished sales leader with extensive experience driving growth across EMEA markets. As the Senior Director of EMEA Sales at Kentik, he is responsible for leading a high-performing team and developing strategic business partnerships to expand the company's footprint throughout Europe, the Middle East, and Africa. Lawrie's deep industry expertise, strategic acumen, and customer-centric approach have made him a trusted advisor to clients in the technology sector.
Experience Summary
Current Role
As the Senior Director of EMEA Sales at Kentik, Lawrie oversees all sales operations and business development activities across the region. He is instrumental in crafting and executing the company's go-to-market strategy, leveraging his extensive network and market insights to identify new opportunities and secure key client relationships. Under Lawrie's leadership, the EMEA sales team has consistently exceeded revenue targets and established Kentik as a leading provider of network intelligence solutions in the region.
Career Progression
Lawrie's career in sales and business development spans over 15 years, with a focus on the technology industry. Prior to joining Kentik, he served as the Vice President of International Sales at Catchpoint, where he led a team of sales professionals and cultivated a rapidly growing customer base across EMEA and APAC. Before that, Lawrie held various sales leadership roles at Oracle and Dyn, where he demonstrated his ability to drive revenue growth, foster strong customer relationships, and build high-performing teams.
Academic Background
Lawrie holds a Bachelor of Science degree in Business Administration from the University of Birmingham, where he specialized in Marketing and International Business.
Areas of Expertise
- Strategic sales planning and execution
- Business development and partnership management
- Revenue growth and team leadership
- Customer success and client relationship management
- Network intelligence and technology solutions
Professional Impact
During his tenure at Catchpoint, Lawrie was instrumental in growing the company's EMEA revenues by over 50% within two years. He spearheaded the launch of several high-profile customer initiatives, including a pioneering partnership with a leading telecommunications provider that resulted in significant market share gains. At Kentik, Lawrie has continued to drive innovative solutions and accelerate the company's expansion across the EMEA region.
Conclusion
Lawrie Pointer is a seasoned sales executive with a proven track record of success in the technology industry. With his strategic vision, strong leadership skills, and deep industry expertise, he is well-positioned to drive continued growth and expansion for Kentik in the EMEA markets. Lawrie's commitment to delivering exceptional customer experiences and his ability to build high-performing teams make him a valuable asset to any organization.
