Professional Overview
Lazar Malakov is an experienced Customer Success Director with over 20 years of expertise in marketing, customer relationship management, and strategic business development. He is currently responsible for leading the customer success initiatives at Httpool, a leading digital advertising and marketing technology company.
Experience Summary
Current Role
As the Customer Success Director at Httpool, Lazar is responsible for managing and optimizing the company's customer relationships, ensuring high levels of client satisfaction and retention. He oversees a team of customer success professionals, developing strategies to proactively address client needs, provide value-added services, and drive long-term business growth. Under his leadership, Httpool has achieved significant improvements in customer satisfaction and loyalty.
Career Progression
Prior to joining Httpool, Lazar held various marketing and customer-focused roles across diverse industries. He served as the Head of Marketing and Head of CRM and Market Analyses at METRO Cash and Carry Bulgaria, where he implemented successful customer-centric strategies that contributed to the company's market expansion. Lazar also has experience in the media and telecommunications sectors, having held positions as Director of Trade at Investor.BG and Marketing Director at Golden Pages (New Europe Directories Bulgaria) and Eurocom Cable.
Academic Background
Lazar holds a bachelor's degree in Marketing from the University of National and World Economy in Sofia, Bulgaria. He has also completed specialized training in customer relationship management, digital marketing, and data analytics.
Areas of Expertise
- Customer success strategy and implementation
- Client relationship management and retention
- Marketing and brand management
- Data-driven decision making and analytics
- Cross-functional team leadership and collaboration
Professional Impact
During his tenure at Httpool, Lazar has spearheaded several initiatives that have driven significant improvements in customer satisfaction and loyalty. He has implemented a customer-centric culture within the organization, leading to a 25% increase in client retention and a 15% improvement in net promoter scores over the past two years.
Conclusion
With his extensive experience in marketing, customer success, and strategic business development, Lazar Malakov is a versatile and results-oriented professional who has consistently demonstrated his ability to drive customer-focused growth and improve organizational performance. His deep understanding of the digital advertising and marketing technology industry, coupled with his strong leadership and analytical skills, make him a valuable asset to Httpool and its clients.
