Lea Fipps

Professional Summary

Professional Overview
Lea Fipps is an accomplished sales and marketing professional with over 15 years of experience in the retail and advertising industries. She currently serves as the Sales Director for Influencer Marketing at Inmar Intelligence, where she is responsible for driving strategic partnerships and revenue growth in the rapidly evolving influencer marketing space.

Experience Summary

Current Role
As the Sales Director for Influencer Marketing at Inmar Intelligence, Lea oversees a team of sales professionals and is responsible for identifying and securing new client partnerships. In her role, she leverages her deep understanding of the influencer marketing landscape to develop tailored solutions that help brands effectively reach and engage their target audiences. Lea's expertise and strategic approach have enabled her to consistently exceed sales targets and contribute to the company's position as a leading provider of innovative marketing solutions.

Career Progression
Prior to her current role, Lea held various leadership positions in the sales and business development domains. She served as the VP of Strategic Partnerships at Optimad Media, where she was instrumental in expanding the company's client portfolio and driving revenue growth. Lea also held the role of Senior Regional Sales Director at InMarket, where she successfully managed a team of sales professionals and implemented effective strategies to increase market share and client satisfaction.

Lea's earlier career experiences include roles as a Director of Client Development at Acosta Sales & Marketing, where she was responsible for overseeing the Walmart team, and various managerial positions within the MARS Advertising organization, where she gained valuable experience in finance, marketing, and operations.

Academic Background
Lea holds a Bachelor's degree in Business Administration from the University of Arkansas, where she graduated with honors.

Areas of Expertise

• Influencer marketing strategy and execution

• Retail and consumer packaged goods (CPG) sales

• Strategic partnership development

• Team leadership and sales management

• Data-driven decision making and performance optimization

Professional Impact
Throughout her career, Lea has demonstrated a track record of driving measurable results for her clients and employers. Some of her notable achievements include:

• Consistently exceeding sales targets by 15-20% in her previous roles

• Spearheading the development of innovative influencer marketing solutions that have helped clients achieve significant increases in brand awareness and customer engagement

• Building high-performing sales teams and implementing effective training and development programs to foster a culture of excellence

• Serving as a thought leader in the influencer marketing space, regularly contributing to industry publications and speaking at conferences

Conclusion
Lea Fipps is a seasoned sales and marketing professional with a passion for the evolving world of influencer marketing. With her extensive industry experience, strategic acumen, and proven ability to deliver results, she is well-positioned to continue driving growth and innovation in her current role at Inmar Intelligence.