Lea Obreza

Chief Marketing Officer (CMO)

Slovenia

Professional Overview
Lea Obreza is an accomplished marketing executive with extensive experience driving innovative brand strategies and leading high-performing teams. As the Chief Marketing Officer (CMO) at HERZ d.o.o., she is responsible for spearheading the company's marketing initiatives, enhancing brand visibility, and fostering customer engagement across domestic and international markets.

Experience Summary

Current Role
As the CMO at HERZ d.o.o., Lea oversees the development and implementation of the company's comprehensive marketing plan. She leads a team of marketing professionals to create and execute targeted campaigns, optimize digital marketing channels, and develop impactful content that resonates with the brand's diverse customer base. Under her leadership, HERZ has experienced significant growth in market share and a notable increase in brand recognition within the industry.

Career Progression
Prior to her current role, Lea served as the Head of Studio Office at CELOVITO d.o.o., where she was instrumental in revamping the company's brand identity and driving the successful launch of several new product lines. Her previous experience also includes a role as a Project Manager at GradDesign d.o.o., where she demonstrated exceptional project management and client relations skills. Lea's early career included an Independent Expert Associate position in the Flight Operations Sector at Adria Airways, where she gained valuable insights into the aviation industry.

Academic Background
Lea holds a Bachelor's degree in Marketing and Communications from the University of Ljubljana, where she graduated with distinction. Her academic achievements include recognition as a member of the Dean's list and active participation in various student organizations.

Areas of Expertise

• Strategic marketing planning and execution

• Brand management and positioning

• Digital marketing and social media optimization

• Customer segmentation and targeted campaign development

• Cross-functional team leadership and collaboration

• Project management and stakeholder engagement

Professional Impact
Throughout her career, Lea has demonstrated a strong track record of delivering measurable results. As the CMO at HERZ d.o.o., she has spearheaded the implementation of a comprehensive digital marketing strategy, resulting in a 35% increase in website traffic and a 25% growth in e-commerce revenue within the first year. Additionally, her leadership in rebranding initiatives has contributed to a 15% improvement in customer satisfaction and a 20% increase in brand loyalty.

Lea's industry contributions extend beyond her corporate roles. She currently serves as the President and a Member of the Voting Committee at DVK and OVK - State Election Commission / Republic of Slovenia, where she leverages her expertise to ensure the integrity and transparency of the electoral process.

Conclusion
With a proven track record of strategic marketing leadership, Lea Obreza is a highly sought-after CMO who consistently drives business growth and brand transformation. Her ability to navigate complex marketing challenges, foster collaborative teams, and deliver measurable results positions her as a valuable asset to any organization seeking to enhance its competitive edge and cement its market position.