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Leah Anidi Ryz

Leah Anidi-Ryz


Head of UX Research at Entain Nowadays proud to be Neurospicy, may speak



Professional Overview


Leah Anidi-Ryz is an accomplished UX research professional with a proven track record of driving user-centric product and service innovations. As the Head of UX Research at Entain Nowadays, she leverages her deep expertise in human-centered design, data analysis, and stakeholder engagement to deliver meaningful insights that shape the company's digital offerings.

Experience Summary



Current Role


As the Head of UX Research at Entain Nowadays, Leah is responsible for leading a team of UX researchers in uncovering user needs, pain points, and preferences. She collaborates closely with cross-functional stakeholders to develop and execute research strategies that inform product roadmaps and enhance the overall customer experience. Under her guidance, the UX research team has driven significant improvements in user satisfaction and helped Entain Nowadays maintain its position as an industry leader.

Career Progression


Prior to her current role, Leah served as the Founder of nordicstork, where she provided UX research and advisory services to a diverse client base. She has also held UX research leadership positions at Currencies Direct, Llibertat, and Nando's UK & IRE, showcasing her ability to thrive in fast-paced, dynamic environments and deliver impactful results.

Academic Background


Leah holds a Bachelor's degree in Psychology from the University of Sussex, where she developed a strong foundation in user behavior, research methodologies, and data analysis. Her academic achievements include graduating with honors and participating in several research-focused projects that honed her critical thinking and problem-solving skills.

Areas of Expertise


  • User experience research and testing

  • Data-driven decision making

  • Qualitative and quantitative research methodologies

  • Stakeholder management and collaboration

  • Agile product development

  • Usability engineering and interface design


Professional Impact


Throughout her career, Leah has made significant contributions to the companies she has worked for. At Entain Nowadays, she has led the implementation of novel research techniques, such as contextual inquiries and user journey mapping, which have resulted in a deeper understanding of customer needs and the development of more user-friendly digital experiences. Additionally, Leah has been recognized for her thought leadership, frequently speaking at industry events and sharing her insights on emerging UX trends and best practices.

Conclusion


Leah Anidi-Ryz is a strategic and innovative UX research leader who is passionate about driving user-centric innovation. With her strong background in psychology, data analysis, and stakeholder management, she is well-equipped to guide Entain Nowadays in delivering exceptional digital experiences that meet the evolving needs of their customers.