Leah Anidi-Ryz
Head of UX Research at Entain Nowadays proud to be Neurospicy, may speak
Hove, England, United Kingdom
Professional Overview
Leah Anidi-Ryz is an accomplished UX research leader with over 5 years of experience driving user-centered design and innovation. As the Head of UX Research at Entain Nowadays, she spearheads impactful research initiatives that empower data-driven decision making and deliver exceptional user experiences. Leah's industry expertise spans the financial technology, gaming, and hospitality sectors, making her a versatile professional adept at leveraging user insights to fuel business growth.
Experience Summary
Current Role
As the Head of UX Research at Entain Nowadays, Leah is responsible for leading a team of talented researchers to uncover user needs, validate product concepts, and drive continuous UX improvements. Under her guidance, the UX research function has become a strategic partner to the business, informing critical product roadmaps and optimizing the end-to-end customer journey. Leah's thought leadership and collaborative approach have resulted in several successful product launches and a measurable increase in customer satisfaction.
Career Progression
Prior to her current role, Leah held UX research leadership positions at various organizations, including Currencies Direct, Llibertat, and Nando's UK & IRE. In these roles, she spearheaded user-centric design initiatives, developed robust research methodologies, and mentored cross-functional teams to deliver impactful solutions. Leah's entrepreneurial spirit is reflected in her founding of nordicstork, a boutique UX research consultancy, where she honed her skills in problem-solving and strategic decision making.
Academic Background
Leah holds a Master's degree in Human-Computer Interaction from the University of Sussex, where she specialized in user experience design and cognitive psychology. Her academic achievements include publishing research papers in industry-leading journals and earning accolades for her innovative thesis work.
Areas of Expertise
- User experience research and strategy
- Quantitative and qualitative data analysis
- Rapid prototyping and usability testing
- Cross-functional collaboration and stakeholder management
- Agile product development and design thinking
- Behavior analytics and customer journey optimization
Professional Impact
Leah's contributions have been instrumental in driving user-centric transformations at her previous employers. At Currencies Direct, she led the development of a groundbreaking mobile application that streamlined international money transfers, resulting in a 25% increase in customer retention. During her tenure at Llibertat, Leah's research-driven approach enabled the successful launch of a new digital platform, which received industry recognition for its exceptional user experience.
Conclusion
Leah Anidi-Ryz is a versatile UX research leader who excels at leveraging user insights to fuel business growth and innovation. Her deep industry expertise, coupled with a passion for driving customer-centric design, make her a valuable asset to any organization seeking to enhance its user experience and maintain a competitive edge in the rapidly evolving digital landscape.
