Leah Dockstader

Professional Summary

Professional Overview
Leah Dockstader is an experienced marketing professional with a strong focus on shopper and retail marketing. As the Director of Shopper and Retail Marketing at OLIPOP PBC, she leverages her expertise in driving brand visibility, enhancing customer engagement, and optimizing retail strategies to propel the company's growth in the health and wellness industry.

Experience Summary

Current Role
In her current role as Director of Shopper and Retail Marketing at OLIPOP PBC, Leah is responsible for developing and executing comprehensive shopper marketing strategies to drive in-store sales and brand awareness. She collaborates closely with the sales and merchandising teams to ensure OLIPOP's products are optimally positioned and promoted within the retail environment. Leah's data-driven approach and keen understanding of shopper behavior have enabled her to implement successful campaigns that have contributed to OLIPOP's growing market share.

Career Progression
Prior to her current role, Leah held various marketing positions within OLIPOP, including Senior Trade and Shopper Marketing Manager and Trade Marketing Manager. In these roles, she spearheaded the development and implementation of innovative trade marketing initiatives, strengthening OLIPOP's relationships with key retail partners and driving incremental sales. Earlier in her career, Leah gained valuable experience in project management, operations, and community outreach, which have equipped her with a well-rounded skill set to excel in her current position.

Academic Background
Leah holds a Bachelor's degree in Environmental Studies from the University of California, Berkeley, where she developed a strong interest in sustainable business practices and consumer-focused marketing strategies.

Areas of Expertise

• Shopper and retail marketing strategy development

• Trade marketing program design and execution

• In-store merchandising and promotional campaigns

• Data analysis and performance optimization

• Collaborative partnership management with retail partners

• Cross-functional team leadership and project management

Professional Impact
During her tenure at OLIPOP, Leah has played a pivotal role in driving the company's retail presence and brand visibility. Her strategic partnerships with key retailers have resulted in increased product availability and enhanced in-store visibility, contributing to OLIPOP's consistent year-over-year growth. Leah's innovative trade marketing initiatives have been instrumental in securing prime shelf space and securing prominent end-cap and in-aisle placements, which have directly contributed to sales and market share expansion.

Conclusion
Leah Dockstader's extensive experience in shopper and retail marketing, combined with her data-driven approach and strategic mindset, make her a valuable asset to OLIPOP PBC. As the Director of Shopper and Retail Marketing, she continues to drive the company's success in the health and wellness industry, delivering measurable results and contributing to the brand's overall growth and market presence.