Leah Grammar
Executive Director, Shiseido Retailer / US Marketing
Leah Grammar is a seasoned marketing and ecommerce executive with over 15 years of experience driving growth and innovation within the beauty industry. In her current role as Executive Director of Shiseido Retailer / US Marketing, she is responsible for overseeing the company's omnichannel retail strategy and leading the development of impactful marketing campaigns to strengthen Shiseido's brand presence and engagement with customers across the United States.
Professional Experience
Current Role
As Executive Director of Shiseido Retailer / US Marketing, Leah leads a team of marketing professionals in developing and implementing innovative strategies to drive online and in-store sales, enhance the customer experience, and capture market share in the highly competitive beauty industry. She has spearheaded the integration of Shiseido's digital and physical retail channels, resulting in a seamless and personalized shopping experience for customers. Under her leadership, the company has seen a significant increase in online sales and a strengthening of its brand reputation among target consumers.
Career Progression
Prior to her current role, Leah served as the Executive Director of Ecommerce & Retailer.com at Shiseido, where she was responsible for overseeing the company's digital sales and marketing initiatives. She played a pivotal role in transforming Shiseido's online presence, implementing data-driven strategies to optimize the user experience and drive higher conversion rates. Leah's strong background in ecommerce, coupled with her deep understanding of the beauty industry, has been instrumental in her successful career progression within Shiseido.
Academic Background
Leah holds a Bachelor of Science in Marketing from the University of Colorado, Boulder. She has also completed various executive leadership programs, including a certification in Digital Marketing from the University of California, Berkeley.
Areas of Expertise
- Omnichannel retail strategy and implementation
- Digital marketing and ecommerce optimization
- Brand management and customer engagement
- Strategic planning and project management
- Cross-functional team leadership and collaboration
Professional Impact
Under Leah's leadership, Shiseido has experienced significant growth in its online sales, with a double-digit increase in year-over-year revenue. She has also spearheaded the development of innovative marketing campaigns that have helped to strengthen the brand's reputation and appeal among targeted consumer segments. Leah's strategic vision and data-driven approach have been instrumental in positioning Shiseido as a leader in the beauty industry's digital transformation.
Conclusion
Leah Grammar is a seasoned marketing and ecommerce executive with a proven track record of driving growth and innovation within the beauty industry. Her expertise in omnichannel retail strategy, digital marketing, and brand management, combined with her strong leadership skills, make her a valuable asset to the Shiseido team. Leah is committed to continuously exploring new opportunities to enhance the customer experience and drive sustainable business success for the company.
