Leah Letcher – Marketing Director at Botrista Technology, Inc.
Profile Overview
Leah Letcher currently serves as the Marketing Director at Botrista Technology, Inc., where she has been instrumental since June 2023. She has accumulated extensive experience in marketing and brand management across various industries, demonstrating a strong trajectory in strategic leadership and operational excellence.
Professional Experience
- Botrista Technology, Inc.
- Marketing Director (June 2023 - Present)
- Focusing on leading marketing strategies for Botrista, a company known for developing the DrinkBot automated beverage system.
- Contributed to Botrista closing its Series C funding round, raising total funding to $120 million as of July 2024.
- Uber
- Chief of Staff to the Global Head of Marketing
- Global Marketing Manager on Central Strategy and Operations Team
- Managed global priorities and spearheaded marketing initiatives.
- Campari Group
- Brand Manager
- Handled strategic marketing and brand management for the Italian portfolio within the US market.
- Kering Eyewear
- Market Research Analyst
- EO Products
- Marketing & Product Development Consultant
- SEPHORA
- Seasonal Cashier and Beauty Advisor
- Tethered LLC
- Marketing Manager
- Developed and sold a mobile application focused on nightlife and entertainment.
- Place360 Health + spa
- Marketing and Public Relations Intern
Education
- Master of Business Administration (MBA)
- SDA Bocconi (2016 - 2017)
- Specialization in Product Development & Marketing Management
- Bachelor of Arts (B.A.) in Communication and Media Studies
- University of California, San Diego (2009 - 2012)
Certifications
- Management Excellence & Lean Six Sigma - Green Belt (2017)
- Optness Institute
- Certified Marketer Level 1 (CM1) Credential (2020)
- General Assembly
Skills and Expertise
- Strategic Leadership
- Global Marketing Management
- Brand Management
- Market Research
- Marketing Strategy and Execution
- Product Development
- Operational Excellence
Professional Presence
- Leah has a strong LinkedIn presence where she actively shares insights on Botrista's advancements and personal career milestones.
- Recent Highlight: Announcement of Botrista’s Series C funding closure amounting to $120 million.
Company Information: Botrista Technology, Inc.
- Product: Developer of the DrinkBot automated beverage system.
- Headquarters: San Francisco, California.
- Recent Events: Celebrated the opening of their new HQ in San Francisco in January 2024.
Additional Information
Leah’s comprehensive background in marketing is complemented by her prior roles in complex global environments. Her leadership at Botrista is marked by significant achievements, particularly in securing substantial funding to support the company’s innovative products.
Links
- [LinkedIn Profile](https://www.linkedin.com/in/ashleyleahletcher)
- [The Org Profile](https://theorg.com/org/botrista-technology/org-chart/leah-letcher)
Leah Letcher’s distinct blend of strategic marketing acumen, leadership capabilities, and industry expertise positions her as a critical asset within Botrista Technology, Inc. Her efforts align closely with Botrista's growth ambitions and innovative market presence.
