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Leandro Perez

Leandro Perez


Senior Vice President & CMO, Asia Pacific



Professional Overview
Leandro Perez is an accomplished senior marketing executive with over 15 years of experience driving strategic growth and digital transformation initiatives across the Asia Pacific region. As the Senior Vice President and Chief Marketing Officer (CMO) for Salesforce's Asia Pacific operations, he leverages his deep industry expertise and innovative leadership to spearhead the company's marketing efforts and strengthen its market presence in this dynamic and rapidly evolving market.

Experience Summary

Current Role
In his current role at Salesforce, Leandro is responsible for overseeing the company's marketing strategy, brand positioning, and go-to-market initiatives across the Asia Pacific region. He leads a high-performing team of marketing professionals and collaborates closely with regional sales and business leaders to align marketing activities with broader organizational objectives. Under Leandro's guidance, Salesforce's Asia Pacific marketing initiatives have driven significant growth, enhanced customer engagement, and positioned the company as a thought leader in the enterprise cloud computing industry.

Career Progression
Prior to joining Salesforce, Leandro held various senior marketing and leadership roles at leading technology and software companies, including SAP and Oracle. He has a proven track record of developing and executing successful marketing campaigns, driving digital transformation, and building strong customer relationships. Throughout his career, Leandro has demonstrated his ability to adapt to changing market dynamics, capitalize on emerging trends, and deliver measurable business impact.

Academic Background
Leandro holds a Bachelor of Business Administration from the University of Sydney, where he specialized in Marketing and International Business. He is also a graduate of the Harvard Business School's Advanced Management Program, further enhancing his strategic and leadership capabilities.

Areas of Expertise
  • Digital marketing and e-commerce strategy

  • Brand management and positioning

  • Integrated marketing communications

  • Customer experience and engagement

  • Data-driven decision making

  • Strategic planning and execution

  • Cross-functional team leadership


Professional Impact
Under Leandro's leadership, Salesforce's Asia Pacific marketing team has achieved several notable milestones, including:
  • Driving a 25% year-over-year increase in regional pipeline generation

  • Spearheading the launch of Salesforce's first-ever regional customer experience center, which has served as a hub for innovation and client engagement

  • Developing and implementing a comprehensive digital transformation roadmap that has enhanced the company's online presence and digital marketing capabilities

  • Fostering strategic partnerships with key industry influencers and thought leaders, further strengthening Salesforce's brand reputation in the Asia Pacific market


Conclusion
Leandro Perez is a seasoned marketing executive with a proven track record of success in the Asia Pacific region. His strategic vision, data-driven approach, and ability to drive cross-functional collaboration have been instrumental in propelling Salesforce's growth and market leadership in this dynamic and fast-paced environment. As the company continues to expand its footprint in the region, Leandro's expertise and innovative mindset will be invaluable in shaping Salesforce's future marketing initiatives and cementing its position as a trusted partner for enterprise customers.