Leanne Champion
Experienced Marketing Executive with a Proven Track Record of Driving Growth
Professional Overview
Leanne Champion is an accomplished marketing executive with over 25 years of experience in the outdoor and lifestyle industries. As the Vice President of Marketing at Yoga Design Lab, she leverages her expertise in brand development, digital marketing, and strategic partnerships to drive growth and elevate the company's presence in the wellness and active lifestyle markets.
Experience Summary
Current Role
As the Vice President of Marketing at Yoga Design Lab since August 2021, Leanne is responsible for leading the company's marketing strategy, overseeing all branding and promotional initiatives, and collaborating cross-functionally to ensure the successful launch of new product lines. Under her leadership, Yoga Design Lab has seen a significant increase in brand awareness, customer engagement, and e-commerce sales.
Career Progression
Prior to joining Yoga Design Lab, Leanne held the role of Vice President of Marketing at Manduka, where she spearheaded the brand's international expansion and digital transformation. Before that, she served as the Vice President of Marketing at DANI Naturals, where she played a crucial role in repositioning the brand and driving double-digit growth in both online and retail channels.
Leanne's career also includes marketing leadership positions at Hydro Flask and Gaiam, where she led successful marketing campaigns and strategic partnerships that contributed to the companies' market share and revenue growth. She began her career in the footwear industry, holding various marketing roles at Nike.
Academic Background
Leanne holds a Bachelor of Science degree in Marketing from the University of Oregon, where she graduated with honors.
Areas of Expertise
- Brand strategy and development
- Digital marketing and e-commerce
- Integrated marketing campaigns
- Strategic partnerships and sponsorships
- Omnichannel marketing and retail execution
- Product launch and go-to-market planning
Professional Impact
Throughout her career, Leanne has demonstrated a consistent track record of driving measurable results. At Manduka, she spearheaded the brand's successful expansion into international markets, resulting in a 25% increase in global sales. At DANI Naturals, she led the rebranding and repositioning initiative that culminated in a 40% year-over-year growth in online revenue.
Conclusion
Leanne Champion is a seasoned marketing executive with a deep understanding of the outdoor and wellness industries. Her strategic vision, coupled with her expertise in brand building, digital marketing, and cross-functional collaboration, has enabled her to deliver sustainable growth and drive positive impact for the organizations she has served. Leanne is poised to continue her trajectory of success as the Vice President of Marketing at Yoga Design Lab.
