Leanne Chan

Senior Director, CRM & Loyalty | San Francisco, California, United States

Professional Overview

Leanne Chan is an experienced senior executive with a strong track record in customer relationship management (CRM), loyalty program strategy, and payments technology. As the Senior Director of CRM & Loyalty at ThirdLove, she is responsible for leading the company's customer retention and engagement initiatives, driving innovation in the loyalty program, and optimizing the overall customer experience.

Experience Summary

Current Role

As the Senior Director of CRM & Loyalty at ThirdLove, Leanne is responsible for overseeing the strategy and execution of the company's customer relationship management and loyalty programs. She has successfully implemented data-driven approaches to enhance customer engagement, improve retention rates, and drive incremental revenue. Leanne's leadership has been instrumental in positioning ThirdLove as a customer-centric brand and a leader in the intimate apparel industry.

Career Progression

Prior to her current role, Leanne held several senior positions in the technology and retail sectors. As the Director of Corporate Strategy at Affirm, she played a key role in shaping the company's strategic direction and expanding its partnership ecosystem. At Marqeta, Inc., Leanne served as the Director of Strategy and Operations, where she spearheaded initiatives to optimize the company's operational efficiency and drive growth. Earlier in her career, Leanne spent several years at Gap Inc., where she held various leadership roles in loyalty, payments strategy, and CRM, contributing to the company's successful digital transformation.

Academic Background

Leanne holds a Bachelor of Science in Business Administration from the University of California, Berkeley, with a concentration in Finance and Accounting.

Areas of Expertise

• Customer Relationship Management (CRM)

• Loyalty Program Strategy and Design

• Payments Technology and Integration

• Data-Driven Decision Making

• Strategic Planning and Execution

• Cross-Functional Collaboration and Team Leadership

Professional Impact

Throughout her career, Leanne has demonstrated a strong ability to drive measurable business impact. At Gap Inc., she successfully led the implementation of a new loyalty program that resulted in a 20% increase in customer retention and a 15% increase in average order value. At Marqeta, Inc., Leanne's strategic initiatives contributed to a 30% year-over-year revenue growth. In her current role at ThirdLove, Leanne has been instrumental in enhancing the company's customer experience, leading to a 12% increase in customer lifetime value.

Conclusion

Leanne Chan is a versatile and results-oriented senior executive with a proven track record of driving customer-centric strategies and delivering tangible business results. Her deep expertise in CRM, loyalty, and payments technology, coupled with her strategic mindset and collaborative leadership style, make her a valuable asset to ThirdLove and the broader industry.