Executive Overview
Leanne Malpass is the Head of Performance Marketing at DUSK.com, a UK-based online retailer specializing in appliances, furniture, and related home goods. Operating from Leeds, United Kingdom, Leanne leads the performance marketing initiatives for the company, leveraging over seven years of experience in digital marketing across diverse sectors.
Professional Experience
Current Role
- Position: Head of Performance Marketing (also identified as Paid Media Manager)
- Company: DUSK.com ([www.dusk.com](https://www.dusk.com)), headquartered in Leeds, UK
- Team Structure: Part of the Marketing Team (10 members); currently no direct reports.
- Tenure: September 2022 – Present
- Key Responsibilities and Channel Expertise:
- Overseeing Paid Search, Social Media, Display Advertising, App Advertising, Video Advertising, and Shopping Ads for DUSK.com.
- Direct involvement in driving growth and customer acquisition strategies for DUSK.com’s online platform, supporting its position in the highly competitive home retail market.
Previous Experience
- Digital Account Manager – All Response Media (June 2017 – August 2022)
- Account management and digital campaign oversight in retail, finance, pharmaceutical, tech, charity, and travel sectors.
- Led the execution of integrated performance marketing campaigns, working with high-value clients and complex media budgets.
Education
- BA (Hons) International Fashion Promotion – The Manchester Metropolitan University
- BTEC in Journalism – Leeds City College
- A Levels: English Literature, English Language, Media Studies – Roundhay Sixth Form
Skills and Competencies
- Performance Marketing Strategy: Deep expertise in devising, implementing, and optimizing paid media campaigns.
- Cross-Channel Execution: Proven track record with search, social, display, app, and video channels.
- Multi-Industry Experience: Digital marketing campaigns delivered across retail, finance, pharmaceutical, tech, charity, and travel.
- Team Collaboration: Integrated role within a marketing team, contributing to cross-functional business objectives.
- Analytical Acumen: Proficient in assessing campaign performance metrics and optimizing return on investment.
DUSK.com Company Background
- Industry: Retail (Home Furnishings & Appliances)
- Headquarters: Leeds, United Kingdom
- Workforce: 51–200 employees
- Market Focus: E-commerce platform offering living, bedroom, and dining products; significant investment in digital customer acquisition.
- Management Team: Includes key roles such as CEO (Chris Fcilt), Head of Ecommerce (Danielle Robinson), Finance Manager (Zoe Morris), among others.
- LinkedIn Presence: Company is actively leveraging digital channels for brand positioning and engagement.
Location and Network
- Primary Location: Leeds, United Kingdom
- Professional Network: 500+ connections on LinkedIn, indicating robust engagement within digital marketing and retail sectors.
- LinkedIn Profile: [Leanne Malpass - LinkedIn](https://uk.linkedin.com/in/leanne-malpass-218190108)
Notable Details
- Industry Recognition: Has received public endorsements as an “amazing leader” indicating reputation and span of influence within the team and digital marketing community.
- Company Growth Stage: DUSK.com is actively scaling its digital presence and relies on advanced paid media strategies for market penetration.
- Education Insight: Background in both fashion promotion and journalism may contribute to a strong sense of brand narrative and marketing communication.
Actionable Insights
Leanne Malpass possesses a comprehensive performance marketing skillset suited for a high-growth, digitally-focused retailer. DUSK.com’s size and market orientation indicate an ongoing investment in digital customer acquisition and performance advertising. Engagement with Leanne should focus on solutions that further optimize multi-channel digital performance, automate campaign management, or bring innovative data-driven approaches to paid media execution. Her experience with high-value digital campaigns, analytical mindset, and central position within a lean marketing team mark her as a key stakeholder for any opportunities targeting DUSK.com’s marketing strategy and digital spend.
