Lee Sterling
Chief Marketing Officer
Professional Overview
Lee Sterling is an accomplished Chief Marketing Officer with extensive experience in the retail and consumer goods industries. He is a strategic leader known for driving brand growth, optimizing digital marketing strategies, and delivering innovative campaigns that engage consumers and drive sales. Sterling's expertise spans creative services, content development, and integrated marketing across both physical and digital channels.
Experience Summary
Current Role
As Chief Marketing Officer at Simon Property Group, Sterling is responsible for overseeing all marketing functions across the company's extensive real estate portfolio. He leads a team of marketing professionals to develop and execute high-impact campaigns that showcase Simon's premier shopping, dining, and entertainment destinations. Under Sterling's guidance, Simon has strengthened its brand positioning, improved customer experience, and generated measurable increases in footfall and sales.
Career Progression
Prior to his current role, Sterling served as Senior Director of Creative Services & Digital Content at Edgewell Personal Care, where he spearheaded the company's digital transformation and modernized its marketing approach. He also held several leadership positions at Westfield, including Senior Vice President of Brand Management and Vice President of Regional Marketing, where he directed strategic marketing initiatives across the company's shopping center portfolio.
Academic Background
Sterling holds a Bachelor of Arts degree in Marketing from the University of Illinois at Urbana-Champaign.
Areas of Expertise
- Omnichannel marketing strategy
- Brand development and repositioning
- Digital marketing and e-commerce optimization
- Content creation and storytelling
- Integrated campaign management
- Retail and consumer experience innovation
Professional Impact
During his tenure at Edgewell, Sterling led the company's first-ever digital-first brand campaign, which resulted in a 25% increase in website traffic and a 15% lift in online sales. At Westfield, he spearheaded the development of a proprietary mobile app that enhanced the customer experience and drove a 20% year-over-year increase in dwell time across the company's shopping centers.
Conclusion
With his strategic vision, creative leadership, and data-driven approach, Lee Sterling has a proven track record of driving transformative marketing initiatives that deliver measurable business results. As Chief Marketing Officer at Simon Property Group, he is well-positioned to guide the company's continued growth and cement its position as a leader in the evolving retail landscape.
