Leif Sunderland

Chief Marketing Officer

Professional Overview
Leif Sunderland is an accomplished marketing executive with extensive experience driving strategic growth and innovation within the apparel industry. As the Chief Marketing Officer at TravisMathew Apparel, he leverages his expertise in omnichannel marketing, brand development, and digital transformation to enhance the company's market presence and drive profitability.

Experience Summary

Current Role
As the Chief Marketing Officer at TravisMathew Apparel, Leif is responsible for spearheading the company's overall marketing strategy and overseeing all marketing-related initiatives. He has been instrumental in implementing data-driven campaigns, optimizing the brand's digital presence, and forging strategic partnerships to expand the company's customer base. Under his leadership, TravisMathew has experienced significant year-over-year revenue growth and increased market share within the competitive apparel landscape.

Career Progression
Prior to his current role, Leif served as the VP of Marketing & eCommerce at TravisMathew, where he played a pivotal role in revitalizing the brand's digital presence and driving a 25% increase in online sales. He previously held the position of VP of Marketing at the company, during which he led the successful launch of several new product lines and implemented innovative marketing tactics that enhanced brand awareness and customer engagement.

Earlier in his career, Leif gained valuable experience as a Photo Coordinator at La Jolla Group and an Assistant to Designer at Mark Zunino Couture, where he honed his skills in visual merchandising, project management, and creative collaboration.

Academic Background
Leif holds a Bachelor of Arts degree in Marketing from the University of Southern California, where he graduated with honors. His educational background has provided him with a strong foundation in consumer behavior, digital marketing, and strategic planning.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and positioning

• Digital transformation and eCommerce optimization

• Data-driven decision making and performance analytics

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Leif has demonstrated a consistent track record of driving measurable business impact. At TravisMathew, he has been instrumental in implementing successful marketing campaigns that have resulted in a 35% increase in website traffic and a 20% improvement in customer retention. He has also led the company's efforts to enhance its social media presence, which has contributed to a 50% growth in follower engagement.

Conclusion
Leif Sunderland is a seasoned marketing executive with a proven ability to create and execute innovative strategies that drive business growth and profitability. With his deep industry expertise, strong leadership skills, and commitment to leveraging data-driven insights, he is well-positioned to continue making a significant impact as the Chief Marketing Officer at TravisMathew Apparel.