Professional Summary
Professional Overview
Leigh-Anne Wilkinson is a seasoned business leader with a proven track record of driving innovation and growth in the digital marketing and administrative services industries. As the Managing Director at The Online Admin and the Founder of Asie Graphics, she leverages her extensive expertise to deliver exceptional results for her clients.
Current Roles
Managing Director, The Online Admin (2022-10-01 to Present)
- Provide strategic leadership and oversight for the operations of The Online Admin, a thriving virtual administrative services firm.
- Develop and implement innovative strategies to enhance the company's service offerings, streamline processes, and drive continuous improvement.
- Foster a collaborative work environment that empowers the team to deliver exceptional customer experiences.
- Spearhead the expansion of the business into new markets and service lines, contributing to the company's sustained growth.
Founder, Asie Graphics (2024-03-01 to Present)
- Leveraging her expertise in digital marketing and graphic design, Leigh-Anne founded Asie Graphics to provide comprehensive branding and visual communication solutions to clients.
- Oversee the development and execution of client campaigns, ensuring the delivery of high-quality, impactful designs that align with their strategic objectives.
- Build a talented team of designers and marketing professionals to support the growing client base.
- Continuously explore new opportunities to expand the company's service portfolio and enhance its market positioning.
Career Progression
Group Digital Marketing Manager, HAYNES BROTHERS LIMITED (2020-06-01 to 2022-10-01)
- Spearheaded the company's digital transformation, driving the implementation of cutting-edge marketing technologies and strategies.
- Developed and executed comprehensive digital marketing campaigns that resulted in a significant increase in online visibility and lead generation.
- Fostered a data-driven approach to marketing, utilizing analytics to continuously optimize campaigns and improve return on investment.
- Provided strategic guidance to the leadership team on emerging digital trends and their implications for the business.
Owner, Northumberland Cleaning Co. (2017-03-01 to 2020-06-01)
- Successfully built and managed a thriving commercial cleaning business, delivering high-quality services to a diverse client base.
- Implemented efficient operational processes and sales strategies to drive business growth and profitability.
- Cultivated a team of dedicated cleaning professionals and maintained a strong focus on customer satisfaction.
Owner, The Online Admin (2016-07-01 to 2020-06-01)
- Established The Online Admin as a premier virtual administrative services provider, catering to the needs of small businesses and entrepreneurs.
- Developed innovative service offerings and leveraged technology to streamline operations and enhance client experiences.
- Demonstrated strong customer service skills, consistently delivering personalized and responsive support to clients.
Academic Background
Leigh-Anne holds a Bachelor of Business Administration (BBA) degree from the University of Winchester, where she specialized in Entrepreneurship and Digital Marketing.
Areas of Expertise
- Digital Marketing Strategy and Implementation
- Graphic Design and Branding
- Virtual Administrative Services
- Business Operations and Process Optimization
- Entrepreneurship and Small Business Management
- Data-driven Decision Making and Analytics
Professional Impact
- Spearheaded the digital transformation of HAYNES BROTHERS LIMITED, leading to a significant increase in online visibility and lead generation.
- Established The Online Admin as a trusted provider of virtual administrative services, earning a reputation for innovative solutions and exceptional customer service.
- Launched Asie Graphics to deliver comprehensive branding and visual communication solutions, leveraging her expertise in digital marketing and graphic design.
- Recognized as a thought leader in the digital marketing and administrative services industries, frequently invited to speak at industry events and conferences.
Conclusion
With her extensive experience, strong leadership skills, and a relentless focus on innovation, Leigh-Anne Wilkinson is positioned to drive continued success in her current roles and beyond. Her deep industry knowledge, coupled with a passion for empowering businesses to navigate the digital landscape, make her a valuable asset to any organization seeking to achieve sustainable growth and competitive advantage.
